3. Cadena 3: Erik Zuckermann, Luis Roberto Lopez, ($10 million per year) 4. MVS: Alejandro Vazquez-Vela, Claudia Morales ($8 million per year) 5. PCTV: Vanessa Velazquez R. Eugenio Dubernard ($7 million per year) 6. Televisa Networks: Bruce Boren, Ana Lydia Montoya, Karina Montoya ($6 million per year) 7. Canal 11: Silvia Perez Chavarria ($5 million per year) 8. Canal 22: Ricardo De Leon ($4 million per year) ARGENTINA(Market valued at $70 million per year): 1. Telefe: Julian Rodriguez Montero ($35 million per year) 2. Artear: Walter Sequeira ($30 million per year) 3. America 2: Carlos Muchnik ($5 million per year) CHILE (Market valued at $40 million per year): 1. TVN(Ch. 7): Maria Elena Wood, Paulina Jalaf ($13 million per year) 2. Megavision (Ch. 9): Jose Miguel Sanchez, Francisco Henriquez, Sofia Lopez ($11 million per year) 3. Canal 13 (Universidad Catolica): Fernanda Demaria, Sebastian Freund, Mercedes Ducci ($7 million) 4. Chilevision (Ch. 11): Pablo Morales, Maria de los Angeles Ortiz ($6 million per year) 5. VTR (cable): Ana Maria Nuñez ($3 million per year) COLOMBIA(Market valued at $40 million per year): 1. Caracol: Camilo Acuna, Asier Aguilar, Dago Garcia, Paulo Laserna, Carolina Leconte ($15 million per year) 2. RCN: Gabriel Reyes, Ricardo Cruz, Sara Gutierrez ($10 million per year) 3. CityTV: Lorencita Santamaria, Olga Navarro, Martha Lucia Florez ($7 million per year) 4. Telecolombia: Samuel Duque, Mariangelica Duque ($2.5 million per year) 5. Recall: Elisabeth Jaeckel, Jacqueline Lemos ($2 million per year) 5. Zebracom: Luisa Orrego ($2 million per year) 6. Provideo: Luis Stipanovic ($1.5 million per year) VENEZUELA(Market valued at $30 million per year): 1. Venevision: Miguel D’Vorak, Manuel Fraiz-Grijalba, Carlos Noguera, Soledad Leiva Garcia ($22 million per year) 2. RCTV: Eladio Lárez, Inés Bacalao de Peña ($5 million per year) 3. Televen: German Perez-Nahim, Mirentxu Guerrero ($2 million per year) 4. Canal 1: Ruben Dario Rojas ($1 million per year) ECUADOR(Market valued at $25 million per year): 1. Ecuavisa: Xavier Alvarado, Kattia Baldeon, Noboa Juan, Karina Medina ($14 million per year) 2. Gamavision: Iti de Donoso, Nicolas Vega ($ 5 million per year) 3. TCTV: Blanca Ugarte ($3 million per year) 4. Teleamazonas: Sebastian Corral, Margarita Davalos, Eulalia Eguiguren ($2 million per year) 5. Canal 1/ECTV: Marcel Rivas, Jose Maria Rivas ($1 million per year) PERÚ(Market valued at $22 million per year): 1. Frequencia: Cecilia Gomez de la Torre, Javier Urrutia ($14 million per year) 2. America TV: Eric Jurgensen, Luis Guillermo Camacho ($6 million per year) 3. PanAmericana (Pantel): Carlos Espinoza Bravo ($2 million per year) PUERTO RICO(Market valued at $20 million per year): 1. WAPA: Jimmy Arteaga, Joe Ramos, Alan Sokol ($14 million per year) 2. Telemundo de Puerto Rico: Hillary Hatler, Froyd Rivera ($6 million per year) V I D E O • A G E DE C E M B E R 2 0 0 9 (Continued from Page 18) Key Latin American Program Buyers 20 Rede Globo, Disney Pump Up The Volume The invitation to the announcement of an agreement between Disney Media Network Latin America (DMNLA) and Brazil’s Rede Globo promised something special. And indeed it delivered. The setting selected was the 15th floor of the Viceroy Hotel in downtown Miami, Florida. Guests passed the rooftop pool and reached the spa below where DMNLA had set up two rooms: one for the announcement, the other for refreshments. A delegation of four people came from Brazil, including Suzy Ubing from the legal department and Roberto Buzzoni, Rede Globo’s program director. The Disney delegation was headed by Fernando Barbosa, svp of Production and Distribution at DMNLA, and assisted by Henri Ringel, Jack Morera and Fabiola Bovino. The press corps was out in full force, with journalists flying in from London, New York, Montevideo, Uruguay and Brazil, as well as a large number of local media. Barbosa would not disclose the dollar value nor how many hours per year the agreement would cover, simply stating that is was a “volume deal,” and not an “output deal.” In a “volume deal,” the station has a limit on how much product they have to take. For example, say, four one-hour series, two half-hour series, or 200 films per year. The studio can then go to other networks and make an additional “volume deal”. But Barbosa explained that programs Globo doesn’t take may be sold to other FTA networks in Brazil, but because of the special relationship with Globo, this would be done only in accordance and with approval from the network. In an “output deal,” the network must take everything that a studio produces. This means the studio only has one customer in the market. Basically, the agreement between DMNLA and Globo is a renewal of a similar deal that started in 2005. The new one will be in force for the next four years and include exclusive free-to-air (FTA) rights for animation and other series and movies, including those from Disney’s divisions: Touchstone, Hollywood Pictures, Miravista, and Pixar, as well as product from Lionsgate that Disney distributes. The agreement also covers FTA rights for the Academy Awards broadcast. According to Buzzoni, Disney’s product will fill schedules of all dayparts, taking into consideration that close to 90 percent of Globo’s programming is produced in-house. Official figures put this in-house annual programming output at 2,500 hours of telenovelas and 1,800 hours of news programs, which still leaves an estimated 1,500 hours a year to outside acquisitions. In addition, Buzzoni said that all dubbing into Portuguese is done by Disney, which maintains a full office in Brazil for those kinds of operations. DMNLA also maintains regional offices in Argentina, Chile, Mexico and Venezuela, with the headquarters in Miami. Thus, Disney had a great time this November, gaining China’s approval for a theme park in Shanghai on top of this program volume deal with Brazil. Venevision’s Soledad Leiva Garcia MGM Networks’ Jorge Balleste Pictured above: DMNLA’s Henri Ringel, Jack Morera, Fernando Barbosa, Fabiola Bovino, TV Globo’s Suzy Ubing, Roberto Buzzoni
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