12 Indeed, this year’s MIPCOM beat any previous record as far as the number of parties (35), the number of seminars and conferences (85), the number of personalities (50) that even challenged the Cannes Film Festival — and for which the market was nicknamed MIPCANNES — and the number of exhibitors (2,098). Perhaps because this time the four-day market started a week later and ended on October 16, the event was besieged by autumn rain at times so heavy that at one point it muffled the voice of Ben Pyne, president of Global Distribution, Disney Media Network, who was making a presentation at a press luncheon and was forced to speak without a microphone due to a power outage. Next year, MIPCOMwill return to its traditional early (and hopefully sunny) days, October 5-8, since Yom Kippur will fall in the month of September. This MIPCOM also represented a cash windfall for the organizer, Reed MIDEM, especially due to the relocation of MIPJunior, the pre-MIPCOM market for children’s content, which moved from a hotel setting to the Palm Beach location, on the far-western port of Cannes. While the hotel a lower cost than the hotels where MIPJunior has been held in the past. The selection of Mexico as Country of Honor also gave an extra boost to the market, attracting a record 125 Mexican companies and, considering the country’s $20 billion a year TV market, it was celebratedwith luncheons and dinners sponsored by appreciative international distribution companies. The Country of Honor for MIPCOM 2015 will be Turkey, breaking with the tradition of focusing on Latin America for the last two consecutive years — first Argentina, then Mexico — and moving to a strategic position in Europe, with a view of the Middle East. The choice of Malaysia as the Country of Honor for MIPCOM 2016 was also strategic, moving from the East to the Far East. December 2014 MIPCOM Review Televisa’s Mauricio Bailon, Javier Perez-Teuffer, Vicente Zarazua, Carlos Castro, Barbara Albert Moreno, Hugo Treviño The entrance to MIPJunior at the Palm Beach was open to badge-holders only. “The rain did not keep people away.” – Peter Iacono Elie Wahba, Hernan Lopez and James Murdoch at the Fox International ChannelsWayward Pinesparty Mexico was the Country of Honor this year. Pictured are Ambassador to France Agustin Garcia-Lopez Loaeza, Reed MIDEM’s Paul Zilk, Laurine Garaude, ProMexico’s Francisco Gonzalez Diaz setting allowed buyers and sellers to meet in the lobby without purchasing entry badges, entry to the new location required paid registration for sellers and non-buying participants. In addition, the Palm Beach reportedly offered Reed MIDEM (Continued from Page 10)
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