Your New Global Italian Partner NewCo Rai International: Via Umberto Novaro, 18 00195 Roma, Italy. Tel. +39.06.36869583 Fax: 39.06.36869771 E-mail: distribuzione@rai.it New Company, New Strategy • TV Channels. A bouquet of new thematic channels focusing on the made-in-Italy brand: fashion, business, history, food, design, lifestyle, artistic and cultural heritage. Raitalia, formerly Rai International, is the flagship channel, and aims to promote Italian language and culture, as well as to inform Italians living abroad. It offers a selection of Rai’s best shows from domestic terrestrial and satellite networks 24 hours, seven days a week, including Italian soccer events and live news. • Target. It addresses established Italian communities all over the world; including business and tourist travelers and non-Italians who love Italy. • Coverage. The global reach of “RAI’s international services” has increased thanks to the recent addition of Europe to its area of coverage. • New technological platforms. To cable and satellite have been added: IPTV, WebTV and Mobile TV. • Revenue model. The two-tier business model comprises public financial support and commercial revenues. A Player On The World Stage In the USA, NewCo Rai international distributes “Raitalia” as a pay-TV service from over 20 satellite and cable operators. In Canada, the TV channel is available from 10 satellite and cable operators. In Latin America, “Raitalia” is broadcast in 23 countries covering over 900 cities. In Asia, it reaches 51 nations. In Africa, “Raitalia” reaches all Sub-Saharan countries via satellite and cable. In Europe, “Raitalia” is now available via satellite and for cable and IPTV platforms. NewCo Rai International is also the worldwide distributor for Satelradio, Rai International’s Radio Channel. In all, the services reach five continents, serving over 20 million TVHH: including 10 million in Latin America, 4 million in North America, 4 million in Europe and 1.3 million in Sub-Saharan Africa. Chairman: Pier Luigi Malesani CEO: Carlo Sartori Board Members: Piero Badaloni Luca Balestrieri Alessio Gorla Marketing & Distribution Manager: Giovanni Celsi NewCo Rai International
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