Video Age International January 2009

JA N U A R Y 2 0 0 9 World Wrestling Entertainment® TELEVISION | ON DEMAND | PAY-PER-VIEW | LIVE EVENTS | FILMS | MOBILE | HOME VIDEO | PUBLISHING | MUSIC | LICENSED PRODUCTS | ONLINE All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners. © 2008 World Wrestling Entertainment, Inc. All Rights Reserved. Contact Information: World Wrestling Entertainment, Inc. 1241 East Main Street Stamford, CT USA (T) +(203) 352.7098 (F) +1 (203) 353.2983 wweintl@wwecorp.com Todos Vuelos Internacionales Con más que 500 horas de programaciíon en más que 130 países y 22 idiomas...estarán sorprendidos de donde les podemos llevar. Sabrina Toledo of Connecticut-based CableReady saw most of her buyers coming from Malaysia, Indonesia, Hong Kong, Korea and the Philippines. “All of these countries are a relatively short plane ride away from Singapore, so it’s an easy decision for them to make the trip over. And I’m sure that for several buyers, the lure of shopping in Singapore was an added bonus to the market’s location!” she said. Toledo added that, “almost all of my meetings were with networks, either terrestrial or cable/satellite (both national and panregional). Because ATF attracted so many terrestrial buyers from all over Southeast Asia, formats were in high demand since these networks are mostly successful with local content. In terms of factual, wildlife/nature programs were going strong, as were entertainment and celebrity-oriented series.” She also explained that “there was some activity for sales, but our success was mostly found in either introducing ourselves to buyers and initiating deals, or catching up with existing clients in the region — moving deals along to the next step and making sure we’re all up to A s i a T V F o r u m ( c o n t ’ d ) date with each other.” As far as the market-associated seminars were concerned, there were seven such activities, all basically of little relevance and all scattered throughout the market’s three days, with one, the Media Financing Forum, taking place the day before the market started. Other related events were the opening party at popular nightspot Zouk, that started at 7:30 p.m. and featured plenty of drinks, but not food, and the Asian Television Awards, which was basically a local event with no international ambitions. During ATF it was announced that the construction of Mediapolis studios, in the Singapore district of Buona Vista, would soon begin. The SGD120 million (U.S.$82.4 million) mega soundstage is to be completed by 2011 with facilities for high-definition and 3D movies. It was also announced that Hong Kong’s Salon Film Group has established a new SGD100 million (U.S.$68.7 million) media fund, which will go towards financing Singapore’s films, TV series and video games. In terms of magnitude, the media industry annually contributes over SGD5 billion (U.S.$3.43 billion) to Singapore’s GDP and employs 54,000 people. Germany-based Studio 100’s Patrick Elmendorff TPI’s Larry Higgs, l., and Ron Alexander Brazil-based Record TV’s Edson Mendes, l., and Delmar Andrade (Continued from Page 16)

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