www. d i s c op . c om Reliable studies show that for the next five years, television advertising spen- ding in Africa will be driven by double digit growth provided that African audiences can be exposed to significantly better programming. All facts also point to a potentially very dynamic marketplace for African TV Stations, suppliers of programs and formats, and advertisers and their agencies in a context where there is still little on offer in terms of high-quality and entertaining television content. This is why we have decided to launch DISCOP AFRICA, a new networking and business event designed to bring together highly-motivated programming, acquisitions, production, distribution and advertising executives ready to implement creative and innovative solutions that could enhance the deve- lopment of television content business in Africa. An estimated200 participants are expected to take part in the premiere edition of DISCOP AFRICA which will take place from 25 to 27 February 2009 at the SOFITEL TERRANGA HOTEL in Dakar, Senegal. They will include qualified representatives from: African Public and Commercial TV Stations with marketable audiences Television “blue-chip” advertisers and their local agencies Suppliers of international, top-rated, finished programs and low-cost formats with an understanding of fast-growing emerging marketplaces African television content producers with scripted and unscripted formats ideas with a proven track-record Round table discussions centred on creative and innovative barter syndication deals will be organised during DISCOP AFRICA 09 in the presence of leading experts. THE DISCOP AFRICA 09 program will consist of : A major round table discussion on barter syndication opportunities Pre-planned meetings sessions between participants organised by our staff on the basis of highly detailed business profiles Numerous social functions
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