Craig Cegielski Cegielski to Head GK-TV Hollywood producer Graham King’s GK Films has launched a new division for the development, production and worldwide distribution of television programming. GK-TV, a newly created operation, is run by former Lionsgate executive Craig Cegielski (pictured). It provides creative development, production (including co-productions with domestic and international broadcasters), and worldwide distribution of original programming. As president of GK-TV, Cegielski directs the television unit from GK Films’ Santa Monica offices and reports to company president and CEO, Graham King. Cegielski takes on this new role following his position as evp Programming and Sales, International TV for Lionsgate, where he created Lionsgate’s International distribution arm. Prior to joining Lionsgate, Cegielski worked for CBS/Kingworld International, specializing in local production and programming. Working in the co-production division of Paramount International Television from 1998 through 2004, Cegielski’s focus was on developing and producing programming for the international marketplace. Graham King launched his independent production company GK Films in May 2007 with business partner Tim Headington. Under this new production banner, the company produced the thriller Edge of Darkness starring Mel Gibson, set for theatrical release through Warner Bros. Pictures this month. In addition, GK Films recently completed shooting The Rum Diary starring Johnny Depp and costarring Aaron Eckhart, Amber Heard, Michael Rispoli, Richard Jenkins and Giovanni Ribisi. The film is produced by Depp’s production company, Infinitum Nihil. GK Films has also completed shooting the crime drama London Boulevardstarring Colin Farrell and Keira Knightley. AVoD is the Way to Go The standard TV business model is broken, said ZillionTV CoFounder and Executive Chairman Mitchell Berman. He contended that the typical subscription TV and settop box models have failed, and conventional video on demand is “antiquated,” particularly because it offers “no real consumer engagement.” The ecosystem for TV –– composed of “advertisers, content providers, Internet Service Providers (ISPs), and consumers –– has been out of balance, and an industrial revolution is taking place in the TV industry,” Berman asserted. He believes ZillionTV is well positioned to serve as a middleman between these different aforementioned elements, and “bring them together in a meaningful way.” His service is designed to provide a “quality video experience for content providers, a quality TV picture and greater engagement for consumers.” Berman is adamant that ZillionTV isn’t a box or technology company. ZillionTV offers consumers a wide variety of choices, which they can select on an á la carte basis. Those choices include renting movies, buying to own movies, and watching advertising video on demand (AVoD). JA N U A R Y 2 0 1 0 (Continued on Page 6)
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