JA N U A R Y 2 0 1 3 www.nabshow.com CONTENT MARKETApril 7–9, 2013 / Wynn Las Vegas and Encore Hotel CONFERENCEApril 6–11EXHIBITSApril 8–11 Las Vegas Convention Center / Las Vegas, Nevada USA The mobile experience is energizing the transformation of television content, putting ‘when/where/how’ into the hands of viewers. Networks, studios and digital media players are embracing new strategies for development and production deals, seeking dynamic content that can thrive in multiple environments. Join us at Content Market, a boutique event at the Wynn designed to cultivate connections and find innovative distribution outlets. From creation to consumption, no other event brings together the community of media and entertainment professionals — including the world’s largest gathering of broadcast executives. Transform your strategy at NAB Show. ® their stand. At the opening ceremony came the announcement of an ATF collaboration with Paris-based Reed MIDEM (MIP and MIPCOM organizers) for a series of events to take place at the next ATF (organized by Reed Exhibitions) and officially described as “the first MIP Academy.” The collaboration between the two sister companies that was announced at last year’s ATF did not materialize, even though an ATF official said that something, if undefined, actually took place this year. Something that was visible at the 13th edition of ATF was the concurrence with the second annual ScreenSingapore, a film festival that was having trouble as a stand-alone event, which added some movie-style glamour (albeit on a localized level) to the meat-and-potatoes TV business aspect of ATF. In other show news, out of 25 applications, eight Singaporean movie directors were each awarded S$250,000 (U.S.$205,000) for the first “Call-forProposals,” under the New Talent Feature Grant, a new initiative by the Singapore Film Commission to launch the career of Singaporean filmmakers. Officially, at ATF 2012 there were 4,000 participants from 52 countries, representing 1,065 companies, of which 526 registered as sellers and 539 as buyers from 36 countries, including Kazakhstan and Mongolia. According to ATF statements, there was a “significant increase in buyer participation from South Korea, Hong Kong and China.” On their part, some sellers reported an unusually large buying contingent from Vietnam. A T F ( C o n t i n u e d ) NBCUniversal’s Linfield Ng, Mei Ling Chong, Maria Hassouni, Shreya Kapdi, Joy Kaung, Amreet Chahal, Rajiv Dhawn, Mike Mendelsohn Televisa’s Javier Paez, Mario Castro A+E Networks’ Catherine McGrath, Kerri Tarmey, Ling-Sze Gan But, judging from the level of marketing activities, the trade show is still considered relatively small by most exhibitors who allocated few resources for it. In terms of the market itself, the fact that conferences were held on the third floor of the Marina Bay Sands Convention Center, far away from the ground level of the exhibition hall, meant the floor was sparsely trafficked on the first day, but it did pick up on the second day. Yet, floor traffic was almost non-existent on the third and final day, December 7. Indeed, with 27 ATF-organized conference sessions involving 52 speakers, the seminar portion took up a large chunk of the event activities. And this is without considering individual companies’ conferences, such as the one organized by TV France International on “French Success Stories And New TV Programs,” and those by Singapore’s Media Development Authority (MDA). In particular, MDA had the largest presence in terms of exhibition space and activities, including 10 events such as general screenings and seminars, held at (Continued from Page 8)
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