JA N U A R Y 2 0 1 3 NATPE’s International Pavilions…are up 25 percent.” Russia and Spain had pavilions for the first time, and there were seminars on both international and domestic television. This trend continued when in February of 1997, a VideoAge headline reported, “NATPE Loses Domestic Steam, Gains Int’l Status.” That year, there was an overall drop in attendance, which we understand the value of the international market, and by 1995, the international contingents from Latin America, Canada and Europe were increasing, but of the more than 400 exhibitors, only 44 (11 percent) were from outside the U.S. However, the 1992 convention also brought about grumblings regarding the “expected higher costs for NATPE ’93 [in San Francisco].” According to unofficial estimates, the costs were projected to be 50 percent higher than in New Orleans. percent U.S. and 70 percent international. Additionally, there was a 97 percent increase in cable network participation, a 41 percent increase in broadcast television networks and a 25 percent increase in new media and international companies. We reported that, “International exhibition participation alone increased 21 percent from last year. (Continued from Page 24) NATPE’s History Repeats Itself (Continued on Page 28) 1995. Pedro Leda preparing for a press conference 1995. Greg Phillips (r.), Margaret Nicoll and Miguel Salvat 1999. Tomas Darcyl and his sales team 1997. Susan Elkington, David Ellender attributed to the fact that some companies folded and were absorbed into others, and the number of TV station groups had been reduced. But international exhibitors were strong at 242 from 87 countries, compared with 77 countries the year before. In total, 3,265 non-U.S. attendees — an increase of 10 percent over 1996 — went to NATPE. In 1998, we deemed NATPE crucial to the “expanding ‘gateway’ between Latin America and North America,” bringing to the industry’s attention the fact that Miami also serves as a gateway (a precursor to the move to Miami in 2011). The 2000s In the new millennium, VideoAge declared, “NATPE Brings Renewed Hope to Syndication.” Though the 1999 U.S. TV season was rough and syndication was losing strength, we predicted, “As NATPE [drew] closer to fostering more ‘convergence,’ an ever-increasing number of Internet and dotcom companies will begin to make deals with producers to satisfy the wants By 1996, VideoAge spotted a new trend at NATPE, reflected in its preview headlined, “NATPE’s Reverse Trends; U.S. Becomes a Minority.” Registration that year ran at 30
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