Video Age International June-July 2009

V I D E O A G E • N o. 5 • J u n e / J u l y 2 0 0 9 Cover stories: International Fiction Fest brings Italy’s drama to Rome. Event aims to replace MIFED TV takes a walk out of the house and makes appearances in supermarkets and gas stations DISCOP: Now a market for newly emerged territories. After 17 years, Central and Eastern Europe is no longer “emerging” American TV series to cure Greece’s advertising blues. Local production too costly for slashed budgets 6. World: U.S., Spain, France. Plus, Famous quotes 10. Book Review: Digital technology shot down by nuclear blasts 12. Brasil TV Forumwants to make Latin Americans samba in harmony 14. The era of infronts, upfronts and a sober event make the L.A. Screenings seem longer Special: Roma Fiction Fest Program Calendar of events People & venues 26. Central & Eastern Europe bask in their newfound status. But the region remains “spotty” 28. Conferences and Event news. Expiration date: 11-11-09 30. Euro-dollar parity equals prosperity. Since “forecasting is astrology,” let’s look to the past to get a good view of the future A scene from Roma Fiction Fest 2008

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