MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 FAX: (212) 288-3424 WWW.VIDEOAGE.ORG WWW.VIDEOAGELATINO.COM WWW.VIDEOAGE.IT P.O. BOX 25282 LOS ANGELES, CA 90025 VIALE ABRUZZI 30 20123 MILAN, ITALY YUKARI MEDIA YMI BLDG. 3-3-4, UCHIHIRANOMACHI CHUO-KU, OSAKA JAPAN TEL: (816) 4790-2222 EDITOR DOM SERAFINI ASSISTANT EDITOR SARA ALESSI EDITORIAL CONTRIBUTORS ISME BENNIE (CANADA) ENZO CHIARULLO (ITALY) LUCY COHEN BLATTER CARLOS GUROVICH LEAH HOCHBAUM ROSNER BOB JENKINS (U.K.) AKIKO KOBAYACHI (JAPAN) DAVID SHORT (AFRICA) MARIA ZUPPELLO (BRAZIL) PUBLISHER MONICA GORGHETTO BUSINESS OFFICE LEN FINKEL LEGAL OFFICE ROBERT ACKERMANN, STEVE SCHIFFMAN WEB MANAGER MIKE FAIVRE DESIGN/LAYOUT CARMINE RASPAOLO ILLUSTRATIONS BOB SHOCHET VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR: JANUARY, MARCH/APRIL, MAY, JUNE, JULY, OCTOBER AND NOVEMBER/DECEMBER. PLUS DAILIES BY TV TRADE MEDIA, INC. © TV TRADE MEDIA INC. 2013. THE ENTIRE CONTENTS OF VIDEO AGE INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE PW, NEW YORK, NY 10021, U.S.A. PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM Cover Stories I N T E R N A T I O N A L www.VideoAge.org BUSINESS JOURNALOF FILM,BROADCASTING,BROADBAND,PRODUCTION,DISTRIBUTION JUNE/JULY 2013 -VOL.33NO.5 - $9.75 (Continued onPage 24) (Continued onPage 22) Nothing has changed in the Greek TVmarket over the past threeyears.Therefore, due to the persisting market situation, the dictum of station management has been: continue cuttingcosts;acquireprogramsonly when absolutely necessary (and stick to content thathas low license fees);make shows that are cheap to produceandutilizewhat isavailable on the shelves. When and if new TV series are introduced, their life span will dependon theirperformance. Ifnot up to par, or if they do not gather Pain,Tribulation, HopesofGreekTV Every company, if they could, would like to exhibit at or at least participate in as many TVtradeshowsaspossible.Yet,those same companies will never miss an opportunity to criticize the very same trade shows they so eagerly attend. This is for many reasons: escalating costs, reduced sales, TheStateof the Businessof the TradeShowBiz Page20 Page18 Made in Italy Prix Italia,Venice Film Fest,StudioUniversal Page14 NATPEBudapest moving fromdeveloping tomaturemarkets TheJornadasinBuenos Aires highlightsArgentina’s newrennaissance Page10 L.A.Screenings blanketedbynewshows andactualblankets, too SponsoredContentPrograms AlltheRagewithYoungPeople promoted JohnDeere tractors. Sponsored, or branded, content evolvedintheearlydaysofradioand televisionwithdetergentcompanies financing the production of soap operas.However, in those days the sponsorpaid for thecontentand the At first glance, it looks as though advertisers are now doing away with media, having themselves become media. Plus, some advertisers are now all the rage among young people totally taken by their sponsored content masquerading as “cool stuff.” Finally, not only are some companies avoiding paying to have their commercials broadcast, they areactuallymakingmoney fromTV outletsby sellingbrandedcontent. Sponsored content is not a new concept. In fact, the first record of advertisers creating content that looks like editorial content dates back to 1895withFurrowmagazine, whichwas devoted to farming and (Continued onPage 24) “The followingprogram America-America isbeingbrought toyoubyagrant fromNissan.” Theauthorof thisdocumentaryhas travelled along theRhone river, from its source to itsmouth, on…a three-wheeledApepick-up (Ape−pronouncedah-peh− is the Italianword forbee).Onhis 1,000km long journey inSwitzerlandandFrance,hehascomeacrosspeopleofdifferentcultures andgained some insight intocenturiesofhistory. Italian,English subtitled–53’–2012 Ernestino and Renza have chosen to dowithout the comforts of a home inorder to live365daysayearamongst theirherd,perpetuatingatraditionwhichgoesbackseveralthousandyearsand istoday threatened by encroaching concrete, pollution and declining valuationofwoolandmeat. Italian,Englishsubtitled -65’ -2013 Print media is alive and well. Honestly, would anyone choose a feature on the popular website The Daily Beast over one in “dying dinosaur” The Los Angeles Times? I don’t think so… Page 30 20 The Jornadas of Argentina: Television in South America is moving its center of gravity south 18 Made in Italy: Venice Film Fest, Prix Italia, Studio Universal’s 15th anniversary 10 L.A. Screenings: A plethora of new shows makes for chilly screening rooms. Blankets needed to warm up News 14 Mart Preview: NATPE Budapest’s participants are warming up to CEE mart and happy about separate studio screenings 28 Calendar: 10 events not to miss. Plus some travel news 8 Book Review: Stage moms, beware. One demanding, unpredictable, fiscally irresponsible mother searches for fame the wrong way 4 World. Venezuela, Hollywood, Australia, Toronto, Italy Sponsored content TV programs all the rage with young (and gullible) people The state of the business of the trade show business Pain, tribulation and hopes of Greek TV Features
RkJQdWJsaXNoZXIy MTI4OTA5