June/July 2014 6 World (Continued from Page 4) and a group of visitors. This year, the Engineers Committee of ATVC will present technical academic conferences. Another full-day conference is the Society of Cable Telecommunications/ USA (SCTE). These events are intended to advise cable TV operators and their engineering staff on how to provide better services to their subscribers. The traditional Educator Day conference will feature keynote speakers from programming companies, shining a spotlight on the latest contributions to education in Argentina and Latin America as a whole. Since 1994, this conference has brought together educators of all levels to give them the opportunity to learn how to use the Internet and TV in their classrooms as educational tools. Additionally, the Audiovisual District of Buenos Aires city government will present a fullday conference for producers. Organizers also anticipate a number of social events, though they were unable to announce them at press time. U.S. Cable Upfronts Show CPM Up The U.S. Cable Upfronts for the 2014-15 season are expectedtogenerateafive percent increase in advertiser commitments, according to FX Network’s president of Ad Sales, Lou LaTorre. The New York City-based Cabletelevision Advertising Bureau reported that last year’s cable TV growth during the Upfronts was 4.3 percent, bringing total volume to $10.2 billion. As for pricing, LaTorre expects up to eight percent CPM increases for major channels and up to five percent for smaller channels. In addition, it was predicted that over 55 percent of all ad sales revenue for thenewseasonwould be booked during the Upfronts, bringing the total annual revenue to about $26.9 billion compared to last year’s $25.9 billion. It was also expected that several cable networks would cut C7 deals, instead of negotiating with the standard C3 metrics. The Argentina Association of Cable Television (ATVC) International Conference 2014, or Jornadas Internacionales, will hold its 24th edition from September 17-19 at the Hilton Hotel in Buenos Aires, Argentina. This year also marks the 50th anniversary of the Argentine cable television industry, a milestone that will be recognized at Jornadas. The event is geared toward the cable and satellite TV industry and draws cable and satellite TV operators from Argentina and the world at large. Among those who make the trip to Buenos Aires are content providers, program distributors, production and post-production companies, equipment suppliers, video animation and service companies and TV consultants. Each year, Jornadas features an exhibition floor with content and technology exhibitors, workshops and conferences. Pictured above is the Rai World stand, with Adriana Demjen of All TV, Rai World’s exclusive representative for Latin America, Jornadas: South Cone’s Premier TV Trade Show in Argentina Kenturio s.r.l. | Via Lombardia 23c - 00187 Roma | T +39 06 97745123 | www.kenturio.it Kenturio, your personal guide in the italian media market. Italy! A country with many media opportunities but also with huge limits and access barriers. We understand and know how to overcome all the challenges. This is why Kenturio is the perfect Forward Operating Base for foreign companies assessing media projects in Italy. We offer a range of services from strategic advice to scouting of local key players, partners and suppliers, as well as launching the operations. With Kenturio, Italy is no longer an impenetrable jungle. If you think that the Italian media market is a jungle, you need a reliable guide.
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