including over 2,000 hours of television and 100 feature films, should be a Harvard business case study. The company was able to grow significantly through the acquisition of certain assets of UAV Corporation and Allumination FilmWorks, and has become a leading player in Europe. By Alessandro Valentini, CEO of Dioscuri Film Group and advisor of major private equity firms in their international operations. valentini@dioscurifilm.com titles including Heroes , House , Battlestar Galacticaand Monk. “Pauline has done an outstanding job in taking our marketing efforts well beyond expectations and plays an instrumental role in our overall business,” said Menendez. “She has impeccable taste and is a master at staying ahead of the trend, providing our clients with a world-class level of support.” Poetry in Motion At Abu Dhabi TV In the 1980s, France’s Antenne 2 (now France 2) found a surprise domestic and international hit in Apostrophes , a little show about books and writers. Now, thanks to a hit show about poetry on Abu Dhabi TV, writers are back! Loosely based on the format of American Idol , Million’s Poetis the Arab world’s attempt to show the rest of the globe that it has something to offer other than oil. Now in its second season, the series has already spawned copycats, websites and tons of blog postings. In each episode, players recite a tribal form of poetry known as Nabati, which can sound incomprehensible even to Arab speakers. But within hours of the show’s debut, its website had received 11 million hits. A season’s worth of episodes (15) reportedly costs U.S.$12 million to produce, but it’s made back quickly with commercials and sponsorships. After realizing that they had a hit on their hands, the station commissioned a second poetry series, The Prince of Poets , which showcases classical Arab poetry. Famous Quotes “My son is now an ‘entrepreneur.’ That’s what you are called when you don’t have a job.” Ted Turner AP R I L 2 0 0 8 (Continued from Page 8) NBC Universal International TV’s Pauline Bohm Bohm Now SVP At NBC Universal Pauline Bohm has been promoted to senior vice president, Marketing, for NBC Universal International Television Distribution. Bohm, who is based in Los Angeles, reports to Belinda Menendez, president, NBC Universal International Television Distribution. In other NBC news, Rachel Mansson has been promoted to vice president, Marketing, for NBC Universal International Television Distribution’s international new media unit. In her new position, she will develop and implement all marketing efforts for the unit, spanning Electronic-SellThrough, VoD and SVoD, available through traditional and new platforms, including cable, satellite, digital terrestrial television, Internet and mobile. In her new role, Bohm will continue to develop and implement marketing strategies for NBC Universal International Television Distribution and its television and feature film portfolio, working closely with an international client base in more than 250 territories. In addition, she is responsible for the division’s international brand strategy and presence at all international sales markets and events, and is charged with identifying new and innovative marketing practices. Bohm manages teams based in Los Angeles and London and has worked on international marketing campaigns for
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