AP R I L 2 0 0 8 MIPTV 2008 CROMOSOMICS (VIDEODANCE) 15’ WOMEN PORTRAYING ART (DOCUMENTARY) 29’ SOULS ON THE RUN (TV MOVIE) 156’ TWINS - OUTSIDE THE LINE (DOCUMENTARY) 30’ 12.29 from the floor, where they’re most needed. As Herb Lazarus, president of Carsey-Werner International, the international sales and distribution arm of Carsey-Werner Distribution, said, “I feel like [the conferences] pinch on what we’re there to do.” Because what they’re there to do is business, after all. Greg Phillips, president of U.K.-based Fireworks International, a subsidiary of ContentFilm, said his company is going to the Palais with a slew of shows, including dramas The Border and Heartland, as well as its recently acquired CBC product. “We have a new stand and a larger space this year,” said Phillips, noting that Fireworks has relocated to the Sunset/Riviera Beach Hall. “We’ve been on the floor for years, but unfortunately, the space was just not large enough. So the opportunity to be in a new area was too good to pass up.” Jose Escalante of Israel’s Dori Media Group is also enthusiastic about MIP. “This is the first market of the year where you can meet with the Europeans and the Asians,” he said. “Because of the strike, a lot of people will attend and they’ll be looking for product.” And M I P - T V P r e v i e w ( c o n t ’ d ) (Continued from Page 44) Escalante wants them to find it at Dori’s stand. Additionally, Escalante is of the opinion that more Latins will be on hand this year than in previous years. “Normally, they go to NATPE and the L.A. Screenings, but this year, they may need to find other sources,” he said. One such Latin company that will be there will be the newly launched Buenos Aires-based Latin Flower Company, a distribution firm specializing in Latin fiction, which is led by Silvana D’Angelo, formerly of Telefe and Dori Media. Other Latin companies expected at MIP include Venevision International and Telemundo Internacional. Said Telemundo’s Melissa Pillow “I’m looking forward to closing an important quantity of new deals in just five day’s time — something that would be much more difficult during a normal work week.” Jon Helmrich, founder and president of International Broadcast Communications (IBC), a U.S.-based programming distribution and channel development company with offices in Los Angeles and New York, said that MIP-TV and MIPCOM are “without question must-attend markets for people who do what we do.” He went on to say that a whopping 80 percent of IBC’s sales happen as a result of the two markets. Anita Barnard, sales manager of London’s 3DD, said she also finds that MIP is essential for her. “Other markets like the Asia TV Forum and DISCOP are more regional,” she said. “MIP is more important because it touches on global trends.” MIP-TV 2007 drew a record 13,311 attendees, a growth of nine percent over 2006. There were 4,532 companies from 104 countries — an eight percent increase over the previous edition’s 4,192 from 96 countries. In addition, the event welcomed 3,816 buyers. Reed Midem expects similar numbers for the 2008 edition. As RHI’s Joel Denton put it: “MIPTV and MIPCOM are the most important markets of the year. Some of the smaller, more targeted ones are great for specific clients, but MIP-TV and MIPCOM are still the granddaddies of markets.” The Telefilms SA team in Cannes Reed Midem’s Paul Johnson
RkJQdWJsaXNoZXIy MTI4OTA5