Video Age International March-April 2009

All Under One Umbrella Last November in London the creation of the Paris-based Zodiak Entertainment was announced, grouping De Agostini Communications’ three key content providers: Magnolia Group, Marathon Group and Zodiak Television Group, under one umbrella. President and CEO of Zodiak Entertainment is Lorenzo Pellicioli. Magnolia Group Magnolia Group was founded in 2001 in Milan, Italy, by Giorgio Gori, Ilaria Dallatana and Francesca Canetta, all former executives at Mediaset. De Agostini Communications acquired 53.5 percent of the group in 2007. Gori is Magnolia Group’s CEO and svp, Light Entertainment, Zodiak Entertainment. Magnolia’s key offices are in Milan and Rome. In Italy, it controls the following companies: NeoNetwork: Formats for interactive TV Quadrio: Production company for infotainment, game shows Milanoroma: Production company for docu-reality Magnolia Fiction: Drama production Magnolia International Distribution Plus: Magnolia TV España: Formats NeoNetwork, USA: Formats for interactive TV in the Americas. MA R C H/ AP R I L 2 0 0 9 (Continued from Page 46) Pellicioli’s Overnight Success www.tpiltd.com Email - info@tpiltd.com 1.703.222.2408 The Fernando Araujo Story 90 and 60 minute versions available in English and Spanish HD Feature docu-drama shot on location in Colombia. BASED ON TRUE EVENTS. . . Kidnapped off the streets of Cartagena, ex-cabinet minister Fernando Araujo is held hostage by the Colombian FARC guerillas for six years. Finally, he gets one chance to escape when the military launches a rescue attempt. After all this time, will his wife be waiting for him? Visit TPI at MIP-TV Stand R35.03 ian FARC guerillas f Paolo Ceretti, CEO, De Agostini Communications and General Manager, De Agostini Holdings Zodiak TelevisionGroup. Information about the company’s origins is sketchy. It is unconfirmed that it was founded in 1980 in Sweden. The name of its founder(s) is unknown. Also unknown is when the company moved its main operating base to London. Patrick Svensk is Zodiak Television Group’s CEO and svp, Business Development, Zodiak Entertainment. De Agostini Communications acquired 100 percent of the group in 2008. Zodiak Television Group controls: Zodiak International (U.K.): Content distribution Zodiak Distillery: Formats Bullseye (U.K.): TV production Diverse Productions (U.K.): TV production Lucky Day (U.K.): TV production Red House (U.K.): TV production Yellow Bird (Sweden and Germany): Film, TV production Jarowskij (Sweden): TV production 5th Element (Sweden): For Web TV and Mobile TV Mastiff (Sweden, Denmark, Norway, Ukraine): TV production Kanakna (Belgium): TV production (Continued on Page 50)

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