AP R I L 2 0 1 0 M I P ( C o n t i n u e d ) will have a chance to propose their projects at the Fresh Talent Pitch. A seminar entitled “How Formats Are Valued in the Market” will provide stats on the risks and rewards of the format biz. And “The Big Picture — The Majors: Acting Local, Thinking Global” will take a look at the big U.S. and U.K. studios and how their format departments work. Networking opportunities and cocktails will also be peppered throughout the day. Regular market activities kick off on Monday, April 12. Day one promises to be a flurry of digital activity. The Opening Night Cocktail at the Martinez Hotel will also play host to the International Digital Emmy Awards. The Digital VIP Summit and a seminar entitled “Twitter+TV: How Real-Time Engagement is Changing Content” will continue throughout the day. New media will once again be a hot topic all week long, with seminars and panels like “Will Social Media Drive Mainstream Media?” “Changing Advertising Models” and “Next Generation Online Video Experience,” taking on digital from all angles. Throughout the week, a handful of speakers including Ben Silverman (formerly of NBC) will also take the stage for a series of “Media Mastermind Keynotes.” Other speakers include Tim Kring, executive producer and creator of popular U.S. network series Heroes and Jeremy Darroch, chief executive of Sky. According to event organizers Reed Midem, MIP-TV 2010 boasts 11,500 participants from 102 countries including 4,000 international buyers. Around 1,500 exhibiting companies will occupy 470 stands, and the conference program will feature more than 45 sessions, keynotes, screenings and matchmaking events. Last year’s market saw 11,500 participants from 105 countries. ES at kids ages 7-15. JCC will be at MIP with a new science magazine program co-produced with Japan’s NHK and NED, as well as host of distribution opportunities for production and co-production. “We hope to see better attendance than last year, diverse content from around the world and more representation of the Arab world,” commented a JCC spokesperson. For those who make the trip to Cannes on Sunday, MIPFormats has a packed day on tap. Unknowns as well as well-established producers to Saturday morning cartoons and their effects on pop culture. Abraham also pointed out that MIPCOM and MIPTV have built up differing rosters of participants in recent years. MIPCOM, and its accompanying event MIP Jr., bring out the kids’ programming crowd, while MIP-TV remains documentary and factual-program driven. Nevertheless, a number of companies specializing in children’s TV will still be on hand. One such company is Qatarbased JCC Children’s Channel, a panArab entertainment channel directed will be in hibernation, but others have awakened hungry with an appetite to consume, however cautiously.” Nat Abraham, head of distribution for Toronto-based Breakthrough Entertainment was similarly buoyant. “The global economy is bouncing back quite well,” he said, elaborating, “Last year taught people a few critical lessons about who they should be sending to the market.” Where product is concerned, Breakthrough hopes to promote a variety of series, including documentary program Tooned!, an ode (Continued from Page 16) Saralo MacGregor, vice president of Worldwide Distribution for Fireworks International V I D E O • A G E 18 DW-TRANSTEL is in touch with the issues that are shaping the world. Our new showHow Nature Heals takes a look at traditional and international forms of natural medicine from four different continents. And if you’re curious about the world around you, check out Know it! – it highlights science, technology and everyday phenomena. These are just two of the new shows being premiered this year – check out www.dw-transtel.de for more information. Angelika Newel | Deutsche Welle | angelika.newel@dw-world.de | +49.228.429-2712 Your gatewaY to global issues You can find us at booth19.14 at MiPtV 2010 DW-TRANSTEL is in touch with the issues that are shaping the world. Our new showHow Nature Heals takes a look at traditional and international forms of natural medicine from four different continents. And if you’re curious about the world around you, check out Know it! – it highlights science, technology and everyday phenomena. These are just two of the new shows being premiered this year – check out www.dw-transtel.de for more information. Angelika Newel | Deutsche Welle | angelika.newel@dw-world.de | +49.228.429-2712 Your gatewaY to global issues You can find us at booth19.14 at MiPtV 2010 Anz_VideoAge_27x36.indd 1 23.03.10 11:08
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