Video Age International March-April 2012

2DTV and 3DTV Are Compatible Geneva, Switzerland-based Digital Video Broadcasting’s (DVB) Steering Board has approved the requirements for a second 3DTV delivery system. The DVB-3DTV enables the 2D HDTV and 3D versions of a program to be broadcast within the same video signal. This technique allows consumers with 2D HDTV receivers to watch the 2D version, while 3DTV sets can display the same program in 3D. TV Sets with IPTV Make PVR Irrelevant The race toward integrating Internet TV (or IPTV) into regular TV sets is said to be a marathonnotasprint.Patience is the new mantra among Internet companies (Incos) and TV set manufacturers. South Korea’s Samsung and LG, Japan’s Sony and Taiwan’s Vizio have started to incorporate Google TV 2.0 software into their TV sets. Sony is also launching TV sets with an IPTV alternative to cable and satellite reception. IPTV is said to be worrisome for traditional TV companies because it could become a major new competitor, since Incos are aiming at bringing content to big-screen TV. In addition, with IPTV, home PVR time-shifting will losemuch of its relevance since content is available in the cloud. On the other hand, there is a sprint toward advanced user interface (UI) technologies that allowTVsets torecognize gesture, motion and voice control. Since the advent of the TV remote control in 1950, the basic paradigm for controlling the TV set has not changed substantially. According to an IMS Research report, by 2015, connected (or UI) TV sets are expected to lead smartphones in sales. Implementation of UI technology will be driven by the desire to enable hands-free operation. Airwaves Make Waves For TV, Telcos Smartphones consume 24 times as much spectrum as traditional mobile phones. Tablet PCs consume more than 100 times as much. Faced with these increasing spectrum needs, the mobile phone companies are claiming more frequencies, and the only way to get those is from broadcast television. This much-needed spectrum is also alluring to governments. The U.S., for example, could generate $30 billion from an additional spectrum auction. The U.S. telecommunications authority, the FCC, has determined that the wireless sector will need at least 500 MHz of additional spectrum within the next three years. Some of it will come from satellite frequencies, but a big chunk will come from broadcast TV stations. TV stations in theU.S. are hard pressed, since less than 10 percent of TVHH rely on FTA, while the wireless companies claim that their spectrum shortage is holding back the entire U.S. economy. One solution is for TV stations to move (re-pack) from the 700 MHz and 800 MHz frequencies into the VHF bands, but this is not considered an acceptable option since the VHF band is not very good for delivering digital TV signals. Plus, the frequency change would cost each TV station an estimated $2.5 million. Eutelsat Hits The 4,000 TV Ch. Mark The satellites of Paris-based Eutelsat are now carrying 4,000 TV channels. This milestone was reached with the addition of the Arabiclanguage channel Rotana Cinema. Over 50 percent of Eutelsat’s TV channels were added in the last five years, with the growth of TV markets in the Middle East, Africa, Russia and Central Europe. All of Eutelsat’s TV channels are digital and 60 percent serve the pay-TV market. HDTV channels represent seven percent of the signals carried. Tech News V I D E O • A G E MA R C H/ AP R I L 2 0 1 2 10 Petit ours - series jeunesse DESCRIPTIVE VIDEO WORKS Seamless Audio Description since 2003 www.descriptivevideoworks.com 1 866 818 DVWS (3897) I Love Lucy Comedy Series South Park Animation Series Lockout Feature Film Volver Feature Film On Time On Target On Budget The Audio Description Experts English, French, Spanish Feature Films, Television and Live Television Audio Description Vancouver · Toronto · Montreal · Los Angeles · Boston

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