V I D E O • A G E 24 P r ed i c t i ons & P r o j ec t i ons forms and content,” added First Hand Films’ Van Messel. Additionally, 9 Story’s Commisso noted that “More and more, television is becoming a ‘kick-back and laugh’ mediumfor younger audiences, [making] comedy in children’s and family programming…the biggest trend.” For Rive Gauche’s Auerbach, “The world is flat. Ideas know no boundaries and good ideas will continue to become hit shows in multiple territories.” Content’s Saralo MacGregor from Los Angeles said that “High-quality programming will be in greater demand by both traditional outlets as well as [Over-The-Top] OTT players [e.g., Netflix, Hulu] who, as we know, are now investing in the production of their own bespoke programming. And, placement of programming on these OTT services should also be seen as a great second window opportunity for linear product with shorter windowing possibilities. This…will create a different dynamic for both buyers’ and sellers’ strategies,” she said. “Buyers will need to recognize that there’s more competition than ever for the same programming, and for sellers, there are additional opportunities to be had and a carefully strategized placement plan to be considered,” MacGregor added. In terms of what the future holds for trade shows, Starz’s George said, “MIPTV and MIPCOM continue to be the key markets for us. We will continue our strong presence there and capitalize as the studios take a less visible position. We hope that L.A. Screenings can serve a greater role for us in the future. With the recent commitment by NATPE to remain in Miami for 2013, we are expecting our trade show strategy to remain consistent over the next year.” Content’sMacGregor concurred: “For us, the most important TVmarkets have traditionally been MIP, MIPCOM, NATPE and the L.A. Screenings. While not all buyers attend every TV market, we get a broad enough range at each of these as to make attendance extremely worthwhile.” For Switchover Media’s Tranquilli, MIPCOM is still “the main TV market, while attendance at MIP-TV appears to be progressively decreasing.” He added, “We will also attend NATPE, which for European execs is more attractive since it moved from Vegas to Miami.” Of course, Content’s MacGregor summed up the goals for 2012 best: “As always, there are sales targets to achieve.” (Continued from Page 20) Patrick Elmendorff of Studio 100 A+E’s Jonathan South Breakthrough’s Nat Abraham MA R C H/ AP R I L 2 0 1 2
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