Video Age International March-April 2012

(Continued on Page 8) China’s Expansion, Restrictions For TV In China, the ruling Communist Party has banned Chinese broadcasters from airing foreign programs during primetime in an effort to keep international shows from gaining greater influence and “threatening the socialistic values” the Party champions. As a result, programming produced outside of China is not permitted to screen between 7p.m. and 10p.m. In a statement, the government’s State Administration of Radio, Film and Television declared that foreign entertainment “cannot take up more than 25 percent of total programming time each day.” Additionally, domestic channels in China must limit the number of shows broadcast from any one country or region. On top of that, despite the fact that U.S. film and TV are popular in China, the U.S. studios are limited in terms of the number of films they can distribute in the country due to a quota system. The country is expected to be the world’s largest cinema market within the next 10 years. These latest restrictions come as the Chinese government prepares to transfer power to a new generation of leaders this fall. In other news, two state-owned Chinese media groups (Shanghai Media Group and China Media Capital) and DreamWorks Animation in the U.S. announced a joint venture. Called Oriental DreamWorks, the joint venture will be located in Shanghai and will develop original animated and live-action film and TV content, as well as live stage productions. The deal was announced at an economic forum held recently in Los Angeles, which Chinese Vice President Xi Jinping attended. Poland Denies Catholic DTT Poland’s National Broadcasting Council (KRRiT) rejected an application from the Lux Veritatis foundation, which owns Catholic TV channel TV Trwam, to obtain a digital broadcasting (DTT) license for the channel. The Polish Episcopate has demanded to know why TV Trwam was denied the license. Additionally, The Helsinki Foundation for Human Rights asked that KRRiT provide detailed information about how the Council decides to award broadcasting licenses for the operation of multiplex digital terrestrial broadcasting services. A KRRiT member reportedly stated that providing a digital broadcasting license to TV Trwam would not be financially beneficial for the multiplex. However, it has also been reported that digital broadcasting licenses have been given to TV stations with fewer financial assets than TV Trwam. eOne Eyeing Alliance Films Canadian production and distribution company Entertainment One (eOne) has reportedly been linked to a bid for another Canadian company, Alliance Films. Previously, proposals had been made by other companies for parts of Entertainment One, but because the company did not feel those proposals adequately reflected the value of its business, it is no longer considering them. In September, Entertainment One hired Credit Suisse and JP Morgan to carry out a strategic review of eOne, and their services have been retained. eOne distributes the Twilight films in the U.K., while Alliance invests in films such as The King’s Speech. The investment division of the Quebec government and the private equity arm of Goldman Sachs, which owns approximately two thirds of Alliance, put Alliance Films up for sale in January. Carlo Sartori 1946-2012 Carlo Sartori, the former Secretary General of PrixItalia –– the TV festival founded and organized by RAI, the Italian state broadcaster –– died last February in Rome. He was 65 years old and suffered from a degenerative ailment. Sartori, one of RAI’s top executives V I D E O • A G E MA R C H/ AP R I L 2 0 1 2 6 ALWAYS ready entertainmentcrime actionlifestylereality D E V E L O P M E N T • D I S T R I B U T I O N • R E P R E S E N T A T I O N +1 203-855-7979 | info@cableready.net Visit cableready.net to see full episodes of our entire program library. MIPTV Booth # R31.17 Contact sales@cableready.net to schedule a meeting 400x30 14x30 13x30 2x60 10x30 30 Minute Weekly 55x60, 11x120 Scan the code with your phone to see all of our new programs now!

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