Video Age International March-April 2013

32 FOOD FITNESS HEALTH LIFE Spreading Wellness Worldwide. The world is embracing wellness, andVeria Living Worldwide is leading the way. Now withover 1,400 hours of original HD/SD content – fitness, healthy cooking, lifestyle, and more! Visit us at G3.07 To schedule an appointment contact: RAY DONAHUEChief Revenue Officer raymond.donahue@veria.com T: +1 646 745 9024 ANTHONY KIMBLE European Head, Programming Sales anthony.kimble@veria.com T: +44 20 8901 3103 JENNIFER LIANG Head of International TV Content Sales jennifer.liang@veria.com T: +1 646 745 9044 Or visit www.verialiving.com/programsales Ask about having Veria talent create customized on-air promos and channel ID’s for you. BollyBlast This Bollywood-based exercise series will get your heart rate up & your hips moving. 39 x 30 min Workout From Within Jeff Halevy helps work out your body and wake up your mind. 52 x 30 min Nirmala’s Spice World Explore the healing benefits of exotic spices with Nirmala Narine. 39 x 30 min Trimming Down The House American families transform from obesity to fitness and health. 13 x 1 hr Veria Living Worldwide is a trademark of Asia TV USA Ltd., as licensee. All rights reserved. Over 1,400 Hours of Original HD/SD Content! Get a Free Massage at our Wellness Lounge! 6511Mag Veria Living _JR_pg 7x9.indd 1 3/18/13 2:50 PM By Isme Bennie March/April 2013 Road to MIP-TV I went to my first MIP-TV in 1981, but that was preceded by umpteen Canpros and NATPEs and INPUTs, also by EBU Screenings in tandem with MIFEDs (how I loved Milan!), a Prix Italia or two, and U.S. public television marketplaces. I have been employee and employer; owner, manager and general manager, vice president, and president, not necessarily in that order, as I have attended all these venues. I have been lucky, in fact blessed, to be able to earn a living and conduct business in interesting, beautiful and diverse settings around the world, and to deal in subject matter — now called content — that has continually been varied, whether I was buying or selling it, so work was never boring. While business travel has been rewarding and interesting, and I have made friends from all over the world, it has also had its downsides: long journeys at the back of the plane, jet lag, struggling to get up in the mornings to go to my first appointment, being put up in third-rate hotels, chasing missing materials, carting heavy loads, trudging around with wet feet, dealing with difficult people in different languages, being “on” all the time… I’ve learned a lot from the experiences. The first time I went to a market on my own, as the sole owner of my small company, a colleague stopped me in the hotel lobby as I was checking in and invited me to join her group for dinner. I asked her afterward why, and she said that if she saw anyone looking lost or alone on the first day, she made a point of including them in her dinner plans. I have done this ever since. Being part of a team on the road has made me particularly aware of the dynamics involved, whether it was within my own team or as part of somebody else’s. Traveling has its stresses, but that’s no reason to behave badly. Even though we work in an ego-driven environment, the world doesn’t need horrible bosses. • One touchy area is getting there. Consider taking a different flight if your teamcannot travel up front with you, and that’s likely to create embarrassment or hard feelings. What about inviting members of your team to join you in the first or business class lounge? Or in your car service if there is space? •Onarrival,makesureeveryone is in decent accommodations. I have ended up in some awful hotels myself: at the first London Market I could lie on the small bed and touch both walls of the room, and at oneMIP-TV I ended up in a hotel that certainlywasn’t in Cannes as advertised! • Make sure that no one is alone for dinner, and find a moment to advise the best places to eat, drink, shop, or visit. • Make sure the per diems or allowable expenses are appropriate to the venue (I remember one rainy night in Monte Carlo encountering two young colleagues who didn’t have the cab fare to get back to their somewhat distant hotel). • Advise also on the general deportment and dress code that will make the event comfortable for all. • Don’t go off with the “A” guys and abandon the rest. It’s not high school! It’s awful. I’ve been there! Include team members at social events whenever appropriate and introduce them around. • Share the stash. There are only so many baseball caps, mugs, pens, t-shirts and DVDs one person can have. • Be on time, same as everyone else. • Buy treats. Much of the above is selfevident, but thoughtfulness, fairness and graciousness permeate it all. It starts with operating somewhere between formal and familiar and sorting out potential issues before they happen. It’s not that hard to be nice. It just means taking a step back and examining your management style, and applying what you wish for yourself to others. Veteran Seller-Turned-Buyer Offers MIP Tips

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