March/April 2013 8 World (Continued from Page 6) I really enjoyed learning about VideoAge at NATPE. I hope our paths cross again soon. Angela Ober Dead Wrong TV, Charlotte, NC, USA Your reporting [at NATPE 2013] was a delight. Thank you for taking a different angle in our interest. Good work and interesting article. Lanny Huang Promo Group TV, Hong Kong Correction In the January 2013 issue of VideoAge, the assistant CEO of MDA (Industry) was incorrectly named. It should be Yeo Chun Cheng, instead of Cheng-Chun Yeo. Chun Cheng is his first name, while Yeo is his last name. Letters to the Editor WCP Safe As a Swiss Bank Recently, Starz, SierraEngineandElectusjoined other major producers, distributors and broadcasters participating in a test withWorld Content Pole (WCP). World Content Pole is a Swiss company offering an approach to cloud-based B2B content management and distribution. WCP is powered by Swisscom, the Swiss national telco and provider of secure data services for the Swiss banking system. “World Content Pole simply bridges the gap between commercial licensing and technical transactions,” explained Maurizio Zuccarini, founder of World Content Pole. According to Chicca Pancaldi, VP Worldwide Sales for World Content Pole, “WCP radically changed the way to store, transcode and deliver content.” WCP acts exactly as a bank. Just as online banking simplified secure B2B financial transactions,WCPsimplifiesB2B content licensing and technical logistics. It’s an online service under licensor exclusive and complete control.” Expanding on the bank metaphor, Pancaldi explained, “When you do a wire tranfer, you simply access your onlinebankingand transfer your money from one bank account to another bank account. WCP works exactly in the same way: You store your mezzanine files and all your collaterals on your WCP account and send out screeners and deliver content transcoded — according to the licensee’stechnicalrequirements — to another WCP account.” Zuccarini added, “WCP is not an improvised service like some others that are now on the market. We at WCP have been perfecting the service for the past five years, not only in terms of security, but also to make it very user friendly.” “GaryMarenzi, who’s nowour senior board advisor, helped identifytheneedsofbothcontent owners and broadcasters alike. Nevertheless, we continue to research, develop and release more services every day,” said Pancaldi. “By the way, opening an account on WCP is free,” Zuccarini said.
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