Video Age International March-April 2014

April 2014 4 World (Continued on Page 6) Net Neutrality Loses Equality The Los Angeles-based American Film Market (AFM) and Focal Press, a company with offices in both the U.S. and Europe, published their first co-venture e-book available as a free download to qualified readers online. The title of the 364-page book is The Business of Show Business for Creatives: Film Business Essentials for Getting Your Film to Market, edited by Anne Marie Gillen, a Los Angeles-based film consultant. The book is divided into eight parts for a total of 25 chapters covering everything from pitching, financing, budgeting, marketing, distribution, festivals and how to navigate film markets such as AFM. AFMWants You To Know Film Biz Last January, a U.S. appeals court threw out the communication authority (FCC) rules that require broadband providers to treat all Internet traffic equally (an idea known as “net neutrality”), raising the likelihood that services that use a lot of bandwidth— likeNetflix —may have to pay according to usage to ensure good service. The Wall Street Journal commented that “the ruling could usher in an era of tiered Internet service, in which they get some content at full speed while other websites appear slower because their owners chose not to pay up.” Until now, FCC rules have stated that Telcos and MSO companies like Verizon and Comcast have to treat all content on their networks equally. Verizon brought the suit against the FCC, and the panel of judges ruled that the FCC saddled broadband providers with the same sorts of obligations as traditional “common carrier” telecommunications services, such as landline phone systems. Though theFCCmayappeal, if it remains as is, the rulingmeans Internet-service providers can experiment with new types of pricing arrangements, charging companies like Netflix or Google (which owns YouTube) higher fees to deliver Internet traffic faster. They could also degrade the quality of content unless the creators pay.  President Barack Obama has pushed for equal treatment of Internet traffic, so the ruling is considered a blow to his administration. The ruling also sharpens the strugglebybigentertainmentand telecommunications companies to shape broadband regulation. Tens of millions of Americans view video and other media via broadband connections. Preschool Live Action/Animation 26 X 12’ HD Always here for you! 122 Sherbourne Street Toronto Ontario Canada M5A 2R4 t 4I6.366.6588 ext: 133 distribution@breakthroughentertainment.com Canadian Pavilion P-1 A.0

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