20 parents.” The three pillars the company operates on are creativity, innovation and an ethically responsible business. In 2012, television sales represented 17 percent of Studio 100’s activities, its third largest activity behind its theme parks (33 percent) and licensing and merchandising (18 percent). Others include live entertainment (nine percent), broadcasting (six percent), digital and home entertainment (six percent), publishing (three percent) and feature films (one percent). On average, the company does business with more than 160 broadcasters and operates in 110 territories on a regular basis, selling television, video-ondemand and home video licenses. For example, Maya The Bee has been sold to more than 150 countries, including Disney in Japan and Latin America and Discovery Networks in India. In 2008, Studio 100 Animation was founded in Paris, specializing in cartoons for the entire family. And in that same year, Studio 100 TV went on the air, reaching tens of thousands of viewers. Also in 2008, the company took control of Australia animation studio Flying Bark. In Belgium, Studio 100 owns two digital channels — Studio 100 TV and njam!. Studio 100 TV broadcasts around-the-clock music clips, theatrical shows and concert registrations, while njam! is the first digital cooking channel in Flanders. Studio 100 is also on Sky Germany and all UPC platforms in Switzerland via its pay-TV channel Junior TV, which was part of the EM.TV acquisition. In addition to animated and liveaction television, feature films have been part of Studio 100’s business since 1999. The company produces features based on its classic television properties. Live entertainment plays a significant role in Studio 100’s business model, too, and live shows are particularly popular in Benelux. All are created and produced in-house before they go on tour, and they include K3, House of Anubis, Pete the Pirate, Plop the Gnome and Mega Mindy. The company also creates and produces musical shows. Another element of Studio 100’s business is its theme parks. In 1999, Studio 100 took over theMeli fun park on the Belgian coast and transformed it into Plopsaland Park. The company has three venues in Belgium (Plopsaland De Panne, Plopsa Indoor Hasselt and Plopsa Coo), one in the Netherlands (Plopsa Indoor Coevorden) and one in Germany (Holiday Park), drawing over 2.7 million visitors each year. The theme parks feature attractions based on their hit properties such as Vic the VikingandMaya the Bee. Merchandising and licensing are also key to Studio 100’s success, as is itsdigital presence. In 2012, 1,300 newMaya the Bee products were developed, and Studio 100 has 17 multi-lingual online platforms that center on its brands, where kids can play games, color online and even stream content on its YouTube channel. Over the years, the company has created, produced and distributed over 10,000 commercial half-hours of live action and animated TV shows for international and local markets. April 2015 Company Profi le: Studio 100 (Continued from Page 18) www.grbtv.com•sales@grbtv.com STAND R7. K17 March 2015 JUNIOR PAGE_ 7.284”x 9.055” VIDEO AGE 104x30 145x30 22x60 6x60 Bringing the best of Lifestyle The puppet dog Samson with which Studio 100 was started in 1996
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