V I D E O • A G E MA Y 2 0 1 0 36 (Continued from Cover) Latin TV Shoppers Acquisitions manager at Brazil’s Bandeirantes, said, “At theL.A. Screenings we expect to see a continuation of the trends we saw at the last markets we attended: MIPCOM and NATPE. The types of programs we are looking for are feature films, one-hour series, comedies, animation for children, and formats. The goal is to strengthen Bandeirantes’ primetime schedule to make it more competitive. The amount of investment we expect to make in L.A. will be similar to last year.” For Fernanda Demaria, head of Acquisitions at Chile’s Canal 13, “The L.A. Screenings let us know, at the same time and in the same place, what all major studios are offering. We constantly examine the new trends that can improve our programming. We’re looking for family fare. Due to the country’s current situation, devastated as it was by the recent earthquake, we’re promoting feel good TV which is, paradoxically, one of our industry-wide current trends.” Pablo Morales, director of Production and Programming at Chile’s Chilevisión said, “We have high expectations for co-production possibilities. Pedro Lascuráin, director of Acquisitions at Mexico’s TV Azteca commented, “I’ll be mainly visiting the major studios and focusing on movies, series and new formats. Our Channel 7 has most of its programming based on Studio-supplied products. We show 10 to 12 films between 7 and 10 pm, Monday throughout Saturday. During holidays, we show movies for kids. We also broadcast about 10 series each year. I’m interested in suspense genres for both movies and drama series, such as DesperateHousewives,Bones, orLie ToMe. Usually, we’re open to co-productions, but not this year, because we just closed the deal with Disney for Grey’s Anatomy. Regarding the budget, we want to keep it the same as last year, but if there is something special that’s worthwhile, we’ll bid for it.” According to Jorge Garro, assistant manager at Teletica, “Costa Rica is going back to American series. Our channel has a mixed target audience, so we’ll look for a little bit of everything for various programming slots. We’ll be renewing our volume deal agreements, since we need to fill the remaining 45 percent of content not covered by our local programming.” Karina Medina, director of Acquisitions and Programming at Ecuador’s Ecuavisa said, “Our goal in L.A. is to buy content that allows us to strengthen the channel’s leadership and be more competitive. Ecuavisa is a family channel with a sense of social responsibility. We want to strengthen all programming slots, especially with stories that audiences can identify with. In particular, we are interested in strengthening women’s, children’s and adolescent’ audiences.” Goyo Pessoa Garcia, Research and Telefe’s Julián Rodriguez Montero Karina Medina of Ecuavisa Artear’s Walter Sequeira TV Azteca’s Pedro Lascurain these Screenings. After the various U.S. crises, we expect to see great programs. A good series or a good film package can be very interesting for us and we take into consideration all the channel’s dayparts and all audiences. We are going to make an investment very similar to last year’s.” Walter Sequeira, Acquisitions manager for Argentina’s Artear (Channel 13/ Volver) commented, “We are primarily interested in new movies, specials, and formats. The L.A. Screenings are good Fox’s Gonzalo Fiure for analyzing the new trends in series and other programs that will be launched by U.S. TV networks. We expect it will be an interesting market, and not as boring as in the recent past.” For Julián Rodriguez Montero, Acquisitions manager at Argentina’s Telefe, “The L.A. Screenings create trends which inevitably have an effect on the other countries’ production. It is also interesting to see the development of content for the new distribution platforms. We are interested mainly in formats, and given their investment level we place them in primetime. But, we are also interested in films and telenovelas to cover other time slots. As far as the volume of imports required, it is the same as we had until now.” To Gonzalo Fiure, vice president of Content Strategy at the pan-regional Fox, Latin American Channels “This year, studios are more ‘productive’ than last year, with a larger number of pilots, so there is a better chance of getting more quality and relevant content that will work well both in the U.S. and in Latin America. I expect them to be a great Screenings and we’re eager to attend. We buy programs for Fox, FX and Fox Life. We are interested in comedy and drama, especially police shows targeting young adults aged between 18 and 34 and between 18 and 49. The important thing is that the shows are well made and have the extra edge that our audiences are used to. The amount of investment we’ve budgeted is nearly the same as last year. As far as formats and co-productions are concerned, if we find some at a reasonable price with high rating potential, we will make them or buy them.” “ The L.A. Screenings create trends which inevitably have an effect on the other countries’ production. It is also interesting to see the development of content for the new distribution platforms. •
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