Video Age International May 2010

MA Y 2 0 1 0 (Continued on Page 6) Sitcoms Back On U.S. TV After the recent success of shows like Modern Family (ABC), The Big Bang Theory (CBS), Two and a Half Men (CBS), and 30 Rock (NBC), some media outlets, among them the New York Times, have lately heralded the second coming of comedy on U.S. television. After a few years of “failed derivatives” (likeFriends spinoff Joey), the most recent batch of sitcoms has received glowing reviews and skyrocketing ratings. There is some speculation that the down economy has created a need for uplifting, comedy fare. But whatever the reason, half-hour comedies like The Office far outrank dramas in online views, and shows like last year’s Cougar Town and Modern Family, have been readily renewed for subsequent seasons. Further proof of the comedy boom can be found on the studios’ lists of upcoming pilots, which are riddled with laughers. Early figures show that there are up to 10 more comedy pilots in the works than last year. Cartoons Held At Bay Over 1,000 delegates attended the 14th edition of international animation festival Cartoons on the Bay, held in Rapallo, Italy, April 15-18 and organized by RAI Trade. Five hundred entries were submitted to the competition, with Pulcinella Awards bestowed on ZDF’s series Fun With Claude, Nickelodeon’s The Penguins of Madagascar, and Fuji TV’s Flying Trapeze, among others. Among the presentations, which took place at the Excelsior Place Hotel in Rapallo, were “Modern Egyptian Animation,” “The value of diversity in Nickelodeon’s productions — The case history of Avatar. The Legend of Aang” (pictured below with Nickelodeon’s Daniela di Maio, and VideoAge’s Monica Gorghetto), and RAI Fiction’s traditional unveiling of its new projects, which this year included co-productions Little Prince and The Extraordinary Adventures of Jules Verne. TV Privacy Rights For Animals Too BBC series Nature’s Great Events has recently gotten flack from an academic and wildlife advocate for violating the animals’ privacy. In a new study that appeared in Continuum: Journal of Media and Cultural Studies, Brett Mills, a professor at the University of East Anglia, asserted that nature documentaries ignore privacy ethics The fest saw active participation from Italian animation companies such as The Animation Band of Marco Marcolini (pictured below). 150 Central Park South Suite 310 New York, NY 10019 phone 212 707 8244 email susan@bendermediaservices.net distributed by Bikini Destinations In No Time HTDT Spotlight On Kids Flix Hollywood Buzz The Market Chef Cuando Levanta la Niebla Action Zone Policia Judicial Federal

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