V I D E O • A G E MA Y 2 0 1 1 10 M I P - T V ( C o n t i n u e d ) (Continued from Page 8) organization present at MIP included executives from Italy’s RaiWorld and Germany’s DW. As for other MIP goings-on, Lionsgate ushered in some fresh blood with Jim Packer, its brand new president of Worldwide Television Distribution and Digital. Formerly at MGM, Packer had been with the company for only four weeks, and noted that he was using the market mostly to get his bearings. Meanwhile, Canada’s army of top animation distributors held court in the Canadian pavilion. Firms including Cookie Jar, CCI, Breakthrough, Portfolio and many more represented the cartoon powerhouse. Asked why Canada is so amenable to animation production, several executives highlighted subsidy opportunities, access to TV outlets as well as the wealth of native talent and the proximity to the U.S., which is the world’s largest consumer of animated fare. As usual, breakfasts and luncheons were plentiful, including FremantleMedia’s traditional breakfast. This year, the company announced a partnership with Fuji on format Total Blackout. In just six months, the series has sold to nine territories. Plus, Fremantle’s Tony Cohen revealed that they have 17 pilots in the works for 12 U.S. networks. For companies in the adult content sector, MIP was the latest chapter in the ongoing struggle against a dying industry. After the decline of theatrical and DVD, the genre could face further deterioration with the loss of hotel distribution. The sector has shrunk down to a reported 20 producers worldwide, with just 15 exhibiting at the Palais. The one sliver of hope against the downfall caused by the Internet is the rise of 3D, which, in the immediate future, will be immune to online amateurs. After the successful screening of two Lionsgate shows at last October’s MIPCOM, the World Premiere TV Screening came also to MIP with the presentation of Camelot by Starz and GK-tv. Other screenings included Telemunchen and TM International’s Moby Dick; a Nordic Screening featuring independent fiction series from Finland, Denmark, Norway and Sweden and Asian Animation Screenings presenting programs from Japan, China, Korea, Malaysia and India. Attendees were surprised to learn that next year’s MIP will take place Saturday, March 31 through Tuesday, April 3, 2012. The final day of MIP 2011, some participants were less than enthusiastic about the Saturday start date, though many remained positive, opting to adopt a “wait and see” attitude. Obviously, the market organizers are trying to slowly inch toward more suitable dates for the studios. It remains to be seen if the new dates will make a difference. David Ellender at the FremantleMedia Enterprises press conference Telefilms’ Tomas Darcyl Information & registration: www.forumbrasiltv.com.br WORLD-CLASS SEMINARS | INTERNATIONAL PITCHINGS | TRANSMEDIAWORKSHOP | COMKIDS SEMINARS MEETING OF TV STATIONS FROMPORTUGUESE-SPEAKING COUNTRIES | “30MINUTES” SESSIONS Youcouldcome because this is the world’s fastest growingmarket. Or just for thedrinks. JUNE, 15-16, 2011 SÃO PAULO, SP - BRAZIL JUNE, 14, 2011 TRANSMEDIA WORKSHOP www.convergecom.com.br comercial@convergecom.com.br Promotion Realization Support MediaPartners Co-producerof WorkshopTransmedia AssociatedPartner VIPSponsor SilverSponsor InstitutionalPartners
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