MA Y 2 0 1 2 (Continued on Page 6) Highlights From Hispánicize 2012 The third annual Hispánicize heated up Miami from April 10-13 this year. The event, a social media resource for Hispanic marketers and influencers, is a partnership of the Hispanic Public Relations Association, Hispánicize and the Public Relations Society of America. The Latincentric event focuses on Latino trends and trendsetters in entertainment, social media, marketing and media, and provides an opportunity for brands, filmmakers, media, marketers, innovators, bloggers and celebrities to come together. During the “Is Your Brand Ready to Engage Latinos Online?” session, representatives from various brands discussed how they develop social media strategies and platforms to engage Hispanics in the online world, and the “Hispanic Media Relations in 2012” session explained how to use traditional and social media tools to tell stories and generate coverage. Participants explored what studies and polls indicate about Latinos’ attitudes toward the LBGT community in the “LGBT Latinos: Why SmartMarketers Get It andWhich Brands Are Doing It Best” session. Finally, “From Tech Laggards to Leaders: The Latino Digital Divide Revisited” looked into how Latinos are influencing the mobile, web and social media revolution. More than140 speakers and80 sessions kept attendees busy. Filmmakers, actors and celebrities in attendance included Andy Garcia, Emilio Estefan, Steven Bauer, Cesar Millan, Jessy Terrero, Gina Rodriguez, Dominik Garcia-Lorido, Yul Vasquez, Nelly Galan, Pepe Serna, Maria Elena Salinas, Angel Salazar, Mauricio Mendoza, Rick Najera and Yeniffer Behrens, among others. Next year’s event will take place April 9-12. WMA Moves To Shanghai At the CCTV Gala at MIPTV in Cannes, France, Monte Carlo-based Marcor International announced that the 2012 World Music Awards (WMA) will take place in Shanghai, China on October 27 at the Olympic Stadium. The extravaganza is now in its 22nd year. Celebrities from the film, fashion, TV and sports worlds will present the awards to the world’s best-selling recording artists, who will perform before a live audience of 80,000 music fans. This is the first time an awards show has been produced in an Olympic Stadium. This will also be the first awards show to be broadcast and streamed live simultaneously across the globe. The show already airs on network television in 160 countries around the world, reaching more than a billion TV viewers worldwide. The World Music Awards are presented on sales merit with no voting jury involved. Sales figures are reported to the organization by the record companies, the trade magazines and the national member groups of the International Federation of Phonographic Industry. Pictured below: Ma Runsheng, general manager CCTV; WMA’s Melissa Corken; Zhuang Li, VP of Paravision; WMA’s John Martinotti and Tina Tian, president of Paravision. Actor Andy Garcia and Manny Ruiz, Hispánicize 2012 founder and director, at the screening of Garcia’s new movie For Greater Glory June 26-28, 2012 Sofitel Chain Bridge Hotel, Hungary natpebudapest.com Sign Up Now! IN BUDAPEST AT THE SOFITEL YOUWILL FIND: s PARTICIPANTS FROM COUNTRIES s PROFESSIONAL CONTENT BUYERS MANY WHO DO NOT GO TO -)0 s GLOBAL CONTENT SUPPLIERS s ! TRANSACTIONAL MARKETPLACE FOR 46 SERIES TELENOVELAS FORMATS CHANNELS s !CCESS TO .!40%\\"UDAPEST DATABASE VIA MY.!40% ONLINE SCHEDULING AND NETWORKING TOOL !FTER YEARS OF MANAGEMENT BY OUR FRIENDS AT "!3)# ,%!$ $ISCOP %AST IS NOW .!40%\\"UDAPEST .!40%\\#ONTENT &IRST IS A NON PROlT TRADE SHOW ORGANIZATION BASED IN ,OS !NGELES THAT WILL BE CELEBRATING OUR TH ANNIVERSARY NEXT YEAR 7E ARE PROUD TO BE THE SOLE ORGANIZER OF THE "5$!0%34 MARKET AND INVITE YOU TO ALSO CONSIDER .!40%\\-IAMI IN *ANUARY ¥ .!40% !LL RIGHTS RESERVED Visit us at LA Screenings Hyatt Regency Century Plaza Suite 1739
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