8 beach sponsored by the Cannes municipality. On Tuesday morning, there was a small 50th anniversary celebration outside the Palais with desserts and Champagne. Wednesday night’s Médaille d’Honneur (Medal of Honor) Gala at the Carlton Hotel, which recognized Armando Nuñez, Jr., president and CEO of CBS Global Distribution Group; his father ArmandoNuñez,Sr.,whoworkedatITC;BetaFilm CEO Jan Mojto; Nicolas de Tavernost, chairman of M6; Sophie Turner Laing, managing director of Content BSkyB; and Masao Takiyama, executive officer and SVP of Sony Pictures Entertainment Japan, was elegant and enjoyable. Among the approximately 350 guests was Bernard Chevry, founder of MIP-TV. Other highlights included a number of celebrity appearances on the red carpet on opening night and during individual companies’ cocktail parties. Legendary rock star and current reality TV star Gene Simmons took a larger role in the market, participating in a Media Mastermind Keynote with Darren Throop, CEO of Entertainment One, on opening day. eOne also brought actress Thandie Newton, the lead in its thriller titledRogue. AnotherbignameontheCroisettewascomedian, movie star and producer Kevin Hart, who was in Cannes on behalf of Viacom International Media Networks for its new faux reality/comedy series Real Husbands of Hollywood. Plus, StarzWorldwideDistributionbrought actor Max Irons, the lead of the new STARZ Original Series The White Queen, as well as bestselling author Philippa Gregory, who wrote the novels on which the series is based. One interesting trendVideoAgenoticed this year was something we’ve dubbed “MIP-cutting” (a MIP-specific brand of cost-cutting). While in the past companies went to great lengths to ensure accommodations at top hotels such as the Carlton and the Martinez, today those same companies brag about the fact that they’re staying in threestar hotels in Cannes. Saving on accommodations seems to be the new hot thing. But in other ways, some aspects of the market seem unchanged. The competition with Monte Carlo and NATPE is history, but the challenges presented by the upcoming L.A. Screenings in May are on the rise, and the event represents a real threat for MIP-TV, which is less willing to change, while the L.A. Screenings is flexible and has adapted well to the new business environment. Next year, MIP-TV will be held in Cannes April 7-10. SA May 2013 MIP-TV Review ( Co n t i n u e d ) MIP-TV founder Bernard Chevry with Armando Nunez, Jr., president and CEO of CBS Global Distribution Group at the Médaille d’Honneur Gala Twelve PR executives out of 24 independent companies at MIP gathered to have coffee withVideoAge, where we unveiled our new look Delmar Andrade of Record TV Network 9 Story’s Vince Commisso, Natalie Osborne, Stephen Kelly, Candice Chambers with CCI’s Arnie Zipursky, Charles Falzon, Jill Keenleyside, Federico Vargas The market turned out to be somewhat of a mixed bag, with some participants finding floor traffic down and others basking in the glow of the celebrations
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