10 May 2014 MIP-TV Review ( Co n t i n u e d ) Veria Living Worldwide were less impressed with themarket. According to Donahue, “Attendancewas down, but luckily I made appointments prior to the market, so I was booked.”He noted that his company attends MIP-TV primarily to maintain its space for MIPCOM, but it’s a catch-22. Berman added, “There is no need to spend this kind of money for two markets. We only need it once a year.” Interestingly, in advance of its role as Country of Honor at MIPCOM in October, Mexico saw high attendance numbers, with some 30 Mexican companies present at MIP. The great many seminars were not followed by VideoAge’s reporters, but what VideoAge Dailydid follow was the impact of the change in the booth numbering system: There was some confusion, but overall participants grinned and bore it. There were also a large number of parties, mostly concentrated on the first and second days of themarket (Monday andTuesday), whichmeant those invited had to run from one event to another without a break. Curiously, one might meet some of the same people at all the different events. Among the aforementioned stars making appearances on the Croisette were Maggie Gyllenhaal (star of BBC Worldwide’s The Honourable Woman), 50 Cent (an executive producer and star of Starz’s Power), Kim Cattrall (star and executive producer of Tricon’s Sensitive Skin) and even the grandson of the last king of Italy, Emanuele Filiberto di Savoia. In addition to flaunting its newest star, 50 Cent, Starz had a busy market with the keynote conversation from its CEO Chris Albrecht on Monday, who took the stage with British producer Colin Callendar to chat about co-productions and their challenges. Among the news that broke at MIP-TV were two interesting announcements from Azteca — the first was that the company is partnering with Cisneros Media Distribution and AfricaXP to launch a telenovela-themed channel for Africa known as Romanza+Africa. Azteca also announced that it entered into a deal with Astro, South East Asia’s leading pay-TV broadcaster, to produce and distribute telenovelas. MIP-TV 2015 will take place April 13-16, just after the Passover holiday and well after Easter, but the day before the Orthodox Easter. (Continued from Page 8) Azteca’s Marcel Vinay Hill, AMM’s Craig Kelly, Cisneros’s Cesar Diaz Telemundo’s Karina Etchison, TVN Chile’s Ernesto Lombardi, Telemundo’s Esperanza Garay, Olimpia del Boccio Multicom’s father-and-son team Irv and Darrin Holender Record TV’s Delmar Andrade (r.), Reed MIDEM’s Jose-Luis Sanchez Televisa’s Sebastian C. Vibes, Elsa Garcia Nuñez, Ricardo Ehrsam, Claudia Sahab, Beatriz Rodriguez Armada, Manola Martin del Campo, Hugo Treviño
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