May 2014 4 World the 1,500 or so titles in their library. One strategic aspect that Darcyl is open to discussing is his penchant for timing the release of new movies in order to leverage the buzz created by the Oscars, which usually involves Telefilms’ movies, like this year’s The Wolf of Wall Street. “We tend to release movies that are good Oscar candidates three months before the Academy Awards presentation,usuallyinthemonth of December,” he explained. Even though the L.A. Screenings represent a major market for Telefilms, it is not an easy proposition considering that Darcyl will be arriving in Los Angeles from the Cannes Film Festival on May 16, in time for Telefilms’ general screenings and cocktail the next day and then returning to Cannes on May 18 to continue negotiations for new film acquisitions. In L.A. during the general screenings at the Century Plaza hotel, Telefilms will be introducing 30 new titles, including The Wolf of Wall Street, Ender’s Game, The Butler, The Legend of Hercules and The Lone Survivor. Pictured above, Telefilms’ Tomas Darcyl with VideoAge’s Dom Serafini in Buenos Aires, Argentina. C3 Metrics Mean Losses To FTA In view of this month’s U.S. broadcast Upfronts in New York City, which precede the L.A. Screenings in Hollywood, the networks are collecting fire power. The latest mine was launched by TiVo Research when it stated that, by sticking to Nielsen’s C3 ratings metric, broadcasters are missing out on some 8.2 percent in overall delivery, when four days of time-shifted deliveries are added (C7). Adopted in 2007, C3 is a mix of average live commercial ratings and three days of timeshifted deliveries. In its research, TiVo calculated that, since that missing delivery is not compensated under the current C3 metric, just 10 of the full season series are losing $87.8 million in advertising revenue overall. This isbasedonanaverageunit cost of $244,630 per 30-second spot. It was also calculated that in some cases a C7 metric could add over a 10 percent increase delivery to an FTA TV show. Telefilms is a 53-year-old film company founded by the late León Darcyl in Buenos Aires, Argentina and now run by his son Tomás, assisted by a staff of 150 people involved in theatrical and television film distribution. The group that started as Telefilms has now added Diamond Films for theatrical distribution, while Telefilms focuses on television distribution. According to Darcyl, Diamond now directly distributes over 30 films per year to screens in Argentina, Brazil, Chile, Mexico and Peru, while in other LATAM territories they have co-ventures. Distribution involves a mix of digital and print material and, said Darcyl, “we pay for the P&A.” Traditionally, Telefilms has two main areas of expertise: investing in popular films and windowing. Darcyl declined to elaborate on strategies for both, except to mention that “95 percent of investments in movies are done at the script level, with some consideration to talent and budgets involved.” Darcyl also preferred to stay mum on windowing since, in his words, “it represents the company’s internal strategy.” Their level of expertise can be gauged by the large number of movies that end up being box-office successes and/or Academy Awards nominees and winners among Darcyl’s Telefilms is LATAM Content King Like the Screenings, another great Southern California tradition. The Rose Parade. Available worldwide live in HD. 1 january 2015 • 16:00 gmt trt 2:00 ©2014 tournament of roses. all rights reserved. After the May 16th Screenings Join us for a relaxed afternoon cocktail reception at historic Tournament House in Pasadena. Transportation is available. Contact Dick Block: 1310 452 3355
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