12 MIP Cancun; and Banijay hosted a reception at the Carlton Hotel. Throughout MIPJunior, one key takeaway stood out: a lack of rigid rules and regulations allowed executives to stop thinking about the future. Today, most industry leaders are too busy thinking about how to survive in the present to worry about long-term shifts. Meanwhile, it’s the children themselves who are driving the direction of kids’ TV content — and as they grow into adults, they will shape the next generation of traditional TV viewers. When that time comes, public broadcasters will likely remain focused on reaching audiences through specific development goals, regardless of financial outcomes, whereas commercial broadcasters will continue prioritizing audience reach in order to sell products. As public broadcast advocate Reiner Moritz said, “Commercial TV doesn’t make programs. It makes products.” MIPCOM’s first day was super busy, kicking off on Monday at 8:15 a.m. with an ITV press breakfast, and quickly escalated into a hectic afternoon featuring 10 different parties, cocktail hours, and receptions. Highlights included memorable events hosted by A+E, Inter Medya, NBCUniversal, and Fox, while MFE invited participants to the new stand it shares with associate partner ProSieben. The evening wrapped up with an official opening party and an ATV dinner at the Carlton Hotel. Tuesday opened with VideoAge’s market daily highlighting key buyer dilemmas and previews for upcoming markets, including MIP Cancun and ATF. The day continued with lots of hectic market-floor activities and ended with receptions hosted by Radial, South Korea, Lionsgate, Paramount, and Calinos. Turkish companies — including Kanal D, Global Agency, and OGM — were also highly active throughout the day. (Note: MIPCOM 2027 is scheduled for October 18-21.) MIPCOM hosted 62 conferences — a substantial number. However, as Michel Zgarka, executive VP, International Business Affairs at Montreal, Canada-based Sonic Origin, noted in VideoAge’s MIPCOM Issue, what “the event is missing [is] market-driven conferences.” VideoAge has echoed this sentiment about TV markets for years, given that their core purpose remains buying and selling. While conferences drew crowd interest, many felt they missed the mark relative to trade show priorities. Of the more than 60 sessions on the schedule, key highlights included “The New Distribution Playbook: Maximizing Value Across a Fragmented Global Market,” and MIP Innovation Lab’s “Training Data Deal.” Other notable sessions included “Financing the New Drama Economy,” “The Multi-Layered Distribution of Sports Media,” and the “Doc + Factual Roundtable.” (Continued from Page 10) Executives gather at the pre-MIP Cancun reception OneLife Studios’ Siddharth Kumar Tewary, Gayatri Tewary, Rohit Krishna, Angad Tewary, and Shashank Singh While conferences drew crowd interest, many felt they missed the mark relative to trade show priorities VIDEOAGE November 2026 MIPCOM 2026 Report
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