CCT V ’s D eal W ith Sp or tsnow! CCTV Sports Promotion, the commercial arm of broadcast giant CCTV, China’s national television network, and Puerto Rico’s Sportsnow!, have reached an agreement to co-produce and distribute Who’s Who: The Rivals , a series featuring the world’s top athletes as they prepare for next year’s Summer Olympic Games, to be held in Beijing. The series will consist of 50 24 -minute episodes, and will feature exclusive interviews with the top 50 Chinese Olympic gold medal contenders, as well as the top 50 international athletes from around the globe. Each episode will focus on the top two or three athletes in each discipline, and will follow them as they prepare for the biggest event of their careers. R atings in I ndia T o B e R ef or m ed ndian advertisers and broadcasters have proposed the creation of an organization to make industry and policy recommendations in order to improve the way TV audience ratings are measured. The Advertising Agencies Association of India, Indian Broadcasters Federation and Indian Society of Advertisers have elected Zee Telefilms CEO Pradeep Guha as chairman to explore new ways to reform the TV ratings measurement system. Currently, only TAM Media Research — in a joint venture between AC Nielsen and Kantar Media Research/ IMRB — measures TV ratings in India. Its Peoplemeter TV panels are considered to be the largest globally, with 3 0,000 sample individuals polled weekly. It has not yet added direct-tohome platforms or conditional access systems measure-ment ratings. “India has a vast topography and the number of households is increasing, so we need metrics in rural places,” said Zee prez Joy Chakraborthy. “In one of the fastest growing economies of the world we have the lowest ad revenues — worth just $3 .3 billion annually. It should be much more.” Janet Fine Sp or tel Sets R ec or d PORTELMonaco, the international sports convention for television and new media executives, which was held at Monaco’s Grimaldi Forum and ended October 1 8, played host to the biggest names in international sports programming distributors, including the National Football League, NASCAR, the National Basketball Association, Major League Baseball, ESPN and the PGA Tour, as well as European bigwigs Eurosport, the International Softball Federation and RAI Trade. In what was touted as the largest SPORTEL event ever, a total of 2,3 62 participants representing 9 75 companies from 79 counties worldwide took part in SPORTELMonaco 2007. This year’s expanded market featured 1 77 stands, kiosks and exhibits, up from 1 53 in 2006. The 1 9 th annual SPORTELMonaco will return to the Grimaldi Forum, October 20-23 , 2008. T he L az ar us A r t Show f or Char ity n the occasion of the American Film Market in Santa Monica, California, Herb Lazarus, president, International, Carsey-Werner, and his artist wife, Shelley ( pictured below) , organized an exhibition of Shelley’s paintings ( and fellow artist Della Rolle’s sculptures) at the nearby Tag Gallery. The proceeds of the art auction were donated to the Robert David Lazarus Pulmonary Support Group, which was started in 2003 by Herb and Shelley’s son, Robert, before his untimely death in 2005 at the age of 4 2. The event was well attended by industry representatives, including EMC’s Jim Marrinan, veteran distributor Alan Silverbach and Twentieth Century Fox president Mark Kaner, in addition to the trade media. NO V E M B E R/ DE C E M B E R 2 0 0 7 26 e ps x 26’ Epidem ZOT/Mikael Wahlforss Cartoon One/Gianluca Bellomo Cartoon One S.r.l. • Via Polistena 10 • 00173 Rome • Italy Tel. +39 06 45421986 • Fax +39 06 45421990 • www.cartoonone.it • info@cartoonone.it H SH Princ e Albert II w ith RAI Trade’s M assimo M igani
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