6 (Continued on Page 8) though the number of content-production companies has been greatly reduced, while the number of technology companies has increased. The event now spans virtually every aspect of film and television production. In the past, NAB events were a magnet for the U.S. syndication business, attracting a significant number of international broadcasters and content-distribution companies. Today, the smaller international presence is mainly focused on the equipment and engineering sides of the business. However, the NAB New York conference will cover sports, news, consolidation, and content creation, in addition to a range of technology-related subjects. The market side will take place across four show floors, while the conference rooms will be scattered throughout the below-ground level. A Russian Threat to the E.U. TV Sector The European Central Bank (ECB) is hypothesizing about a Russian attack on a NATO member state — Poland is reportedly on Russian President Vladimir Putin’s mind — and is preparing a “stress test” for European banks that assumes a capital loss of 3 percent. According to the Luxembourg-based European Investment Bank (EIB): “A military confrontation between Russia and a NATO member, such as Poland, for example, would damage the European television economy in the short term, but it would greatly enhance the strategic role of broadcasters as critical information infrastructure. “NATO and the E.U. are already considering the resilience of digital infrastructure as a strategic priority. For the TV industry, “in a situation of high geopolitiWith some 200-plus exhibitors, NAB New York is much smaller than its sister market, NAB Las Vegas, which will be held next year at its traditional home, the Las Vegas Convention Center, April 4-7, 2027. NAB New York, meanwhile, is taking place at its usual Javits Center on the west side of New York City, October 21-22, 2026, with the conference portion starting a day earlier, on Tuesday, October 20. The Washington, D.C.-based National Association of Broadcasters, a radio and television trade and lobbying organization, describes NAB New York as an event for media, content, and technology companies, even NAB New York to Dazzle With the Latest TV Gear, While Pondering the Future VIDEOAGE October 2026 World
RkJQdWJsaXNoZXIy MTI4OTA5