Video Age International OCTOBER 2008

Famous Quotes Is it possible that, within the centerleft cultural area, there cannot be found a manager, an intellectual, a journalist, capable and competent, without a political party membership card or party affiliation, and worthy of being considered for RAI’s board of directors? Why doesn’t the Democratic Party have the courage to give a good example? Wouldn’t such a gesture force the center-right to do the same? To act differently? Furthermore, could that be a sign of change, a discontinuity with the past, or even a turning point? Giovanni Valentini La Repubblica, May 31, 2008 the Rome Cinema Foundation, which organizes the Roma Film Fest. At the TV Fiction Fest, an international jury selected 30 finalists from over 100 submitted drama projects. The finalists had to subsequently persuade the professionals to vote their way with a personal pitching presentation. Among the winners were BBC’s Ten Days to Warin the TV movies’ category; KBS’ Hong Gil-Dong, The Hiroin the miniseries category; and Fox Channel’s Boris 2for continuing series. At the Fest, RaiTrade illustrated its new sales structure, which places new Marketing director, Roberto Nepote, directly under president Carlo Nardello. The International Sales division, which remains under Sesto Cifola, is now set up according to territories, including Europe, the Middle East, Africa, Asia, Latin America, and English-speaking countries. YouTube Faces Italy, Turkey Italy’s commercial broadcaster, Mediaset, sued YouTube for copyright infringement in civil courts in Rome, London and Los Angeles. As YouTube’s main shareholder, Google was also sued. In the suits, Mediaset, which owns three over-the-air channels in Italy — Canale 5, Italia 1 and Rete 4 — as well as Telecinco in Spain, and Endemol in Holland, is asking for $500 million in damages, pointing out that these do not include damages due to loss of advertising revenue. In the past, YouTube faced similar cases with Viacom, France’s TF1 and Spain’s Telecinco, but, so far, no punitive money has been paid. According to Mediaset, some 4,643 of its video clips were uploaded to YouTube without permission. These videos represent more than 325 of its channel’s programming hours. The Italian media company calculated that those clips uploaded to YouTube subtracted a total of 315,672 days of viewership from its channels, and caused substantial advertising losses. Meanwhile, in Turkey, YouTube was inaccessible betweenMay and August of this year after a local court banned the site for OC T O B E R 2 0 0 8 (Continued from Page 6) having videos it deemed insulting to the memory of Mustafa Kema Ataturk, the founder of theTurkishRepublic. But in early August, YouTube reached a solution with Turkey’s Telecommunications Department. The pair created a version of the website that is unique to Turkey, using a .tr extension. Content deemed insulting to Ataturk, or containing pornography or the promotion of gambling or suicide will be filtered out. Turkey won’t be the first country to have access to YouTube through a specific network. Similar sites for Germany and China are already up and running. Digital TV Big in Europe New statistics show that digital TV service (which includes digital cable, digital satellite and digital terrestrial television) in Western Europe has reached over half of the population. London-based research firm Informa Telecoms and Media recently published its 12th annual Western European TV Report, which reflected that around 54 percent of households in the region received one of the three kinds of digital television services as of the end of 2007. This figure is up from 42 percent penetration in 2006. Informa also announced predictions that the number of digital television homes in Western Europe will grow to 104 million by the end of this year, and that by 2013, it will reach a 90 percent penetration rate. Though digital TV services (not to be confused with digital TV sets) is expected to take over Western Europe’s market in the next five years, Informa also reported that only four of the region’s 15 countries (Finland, France, Ireland and the U.K.) are expected to completely convert to digital over the next year. The other countries will maintain a large number of terrestrial analog cable households until the region-wide switch to digital, which is scheduled for 2011. At the moment, the U.K has the most booming market for digital TV services, which reaches 25 percent of households. However, France and Germany may soon overtake it, with 20 percent and 17 percent penetration, respectively.

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