Video Age International OCTOBER 2008

V I D E O A G E • N o. 5 • O c t o b e r 2 0 0 8 Cover stories: The L.A. Screenings extended internationally into fall harvest. This report is both a preview and a review New U.S. TV season, international biz still reeling from strike. But have no fear, MIPCOM is here! New European TV directives are all about what, when and where. Translating them into plain English was the challenge Former TV/film executives find consultancy is hard work. It comes without pork, perks or padding 4. World: China, India, U.S., Italy, Turkey, U.K. Plus: Famous quotes 10. Book Review. The past and future of telenovelas. The easiest part was predicting the future 12. Brasil TV Forum proved to be a great meeting spot for Portuguese-language TV networks around the world 14. DISCOP could be the only market in the world where its growing pains delighted everyone 16. Promax’s sad story: television became just a sidebar. Event stripped of its TV biz buzz 18. European film commissions are like farmers who want film and TV businesses to bloom in their respective territories 20. Airlines and hotels nickel and dime travelers in exchange for aggravation, exasperation and hardship 22. Buzz marketing and other devilish techniques are all the rage in today’s TV biz 24. Argentina’s telenovelas pick people’s pockets while warming their hearts 28. Economy cools Licensing Show in N.Y. Will Las Vegas move heat it up? 30. Broadcast to broadband part 1: WiMax reaches U.S. shores 32. YouTube vs. professional TV: Who’s gonna win? Plus, Q & A with Glauco Benigni, the Italian who threw a book at YouTube 34. Broadcast to broadband, part 2: Four big players of IPTV 36. Writer wants you to understand that P2P is no longer permission 2 pirate, for crying out loud! 40. U.S. international channels: conquering the world without you knowing it 44. MIPCOM preview. The best is yet to come 48. Production & finance: whose rights are they anyway? 50. SPORTELMonaco: post-Olympics blues 52. Florida Media Market shines on film and TV in Latin America and Hispanic market 60. List of pilots shown and not shown in May at the L.A. Screenings 66. Calendar of events and convention news 68. My 2¢. Give television’s R&D its due. In the long run it makes for a good run all the way to the bank

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