Video Age International OCTOBER 2008

Your New Global Italian Partner For: • Rai Italia (formerly Rai International), Italy’s flagship TV channel • Thematic channels from the best of Rai (where quality meets quantity) • Extended platforms - Cable/satellite, IPTV, MobileTV, WebTV • Expanded target audiences with multiple-language transmissions • World coverage - Adding Europe to Rai Italia's global reach • Partnerships and co-ventures under innovative revenue models Today, when you think of Italy, think of NewCo Rai International ! NewCo Rai International: Viale Mazzini, 14 Rome, Italy 00195 Tel. + 39-06-321- 9695 www.international.rai.it (Rai Italia’s web site) Pier Luigi Malesani, Chairman Carlo Sartori, CEO Piero Badaloni, Channel Director NewCo Rai International

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