8 October 2014 Tech Talk 52 X 11’ CANADA PAVILION P-1 A.0 the first all-4K channel, UMAX. It offers 40 original programs, including films, documentaries and animation. And on April 26, Sky Deutschland transmitted the football match between FC Bayern Munich and SV Werder Bremen live over satellite inUHD. However, the first time 4K productions were used at a major world sporting event was at the Sochi Winter Olympics, where cable MSO Comcast (NBCUniversal’s parent company) captured parts of the Games, including the opening ceremony, in 4K. In Russia, pay-TV operator NTV-Plus transmitted 4K content to select public areas throughout Russia. Traditionally, sports have been used as launching pads for new TV technology. The 1968 Summer Olympics in Mexico were the first Games to be broadcast in color; the 2008 Summer Olympics in Beijing were the first tobe transmitted in 1080p HD; the 2010 FIFA World Cup in South Africa recorded the initial 3D broadcast. But the real showcase for 4K will be at the 2016 Summer Olympics in Brazil, where major broadcasters around the world will most likely be offering some 4K coverage. Looking ahead, Panasonic reported that they will test 8K broadcast during the 2020 Summer Olympics in Tokyo, while NHK has stated that for the Tokyo Olympics they will be ready to broadcast in 8K. Provincial DTTV Expands in Thailand As of last June, 11 provinces in Thailand were fully covered by digital terrestrial television signals from both public and commercial channels. This DTTV coverage represents 50 percent of the country’s 22 million TVHH. In April, Bangkok and three provinces (out of the country’s 76) were the first to receive DTTV from the 24 commercial TV channels and from some of the country’s 12 public stations. Under the “must carry” rule of Thailand’s broadcast authority (NBTC), cable and satellite TV subscribersarealsoabletoreceive digital terrestrial TV signals. Some of the matches of the 2014 World Cup football (soccer) tournament held in Brazil were produced in 4K, a TV technology that allows four times the screen resolution of standard HD TV. Sony and FIFA, the global football organization, collaborated on a range of 4K initiatives for the production of the official 2014 FIFA World Cup film that included a selection of games and three full matches: the June 28 match (selected from a round of 16), the quarter-final on July 4 and the final on July 13 at the Estadio Maracaña in Rio de Janeiro. The 4K productions are still in the realm of experimental television and therefore were not broadcast, but 4K-TV set owners were able to view the footage after the tournament. The BBC streamed the matches in 4K to a small number of special TV sets in the U.K., while in Japan, the 4K productions were available for viewing at Sony showrooms and Sony stores. Yet, on April 10, South Korean content aggregator Homechoice launched Brazil’s World Cup Helps 4K-TV
RkJQdWJsaXNoZXIy MTI4OTA5