4 (Continued on Page 6) The TIFF Organization, the festival’s organizer, is a notfor-profit organization that, in addition to selecting new award-winning films for its festival, excels in marketing the festival’s main “product,” which is theater tickets, each priced at C$17 (for top-tier seats), for screenings at one of the festival’s five cinemas around downtown Toronto, but also ancillary items like the Festival Program Book (priced at C$65), and various merchandise. Participant fees range from C$515 for the conferences to C$995 for buyers. This year’s 50th annual Toronto International Film Festival (TIFF) will be held September 4 to 14, 2025, two days of which will overlap with the Venice Film Festival, set to happen August 27-September 6 (see front cover story). Next year, with the addition of a film market (TIFF Market), the event will move to the later dates of September 10-20, 2026, with the market portion taking place September 10-16. However, as per midAugust 2025, TIFF’s organizers were not yet able to provide VideoAge with additional information about the marketplace’s future venue or the number of buyers and exhibitors expected. TIFF is Expanding, Adding Features, “Distancing” Itself from the Venice Fest MultiChoice is FAME Week’s “Super Sponsor” for 2025. FAME is the umbrella event that is taking place in Cape Town, South Africa from September 1-6, 2025, and the MIP Africa TV market is the key component of the event, concentrated across September 1-3. MultiChoice operates the linear DStv, which reaches across the African continent, and its now relaunched streaming Showmax platform. Commented Nomsa Philiso, CEO of General Entertainment at MultiChoice Group, “Our sponsorship of MIP Africa at FAME Week goes far beyond financial support for the continental industry. We want to meet, engage, and build a future with the people and ideas shaping the continent’s cultural narrative and continue to take African stories to the world.” South Africa’s film industry attracted 2.52 billion rand (U.S. $144 million) in foreign investments from international productions between November 2023 and June 2024, the latest available figures according to UNESCO. The fourth annual MIP Africa (the continent’s premier trade gathering for the film, MIP Africa Expectations VIDEOAGE September 2025 World C M Y CM MY CY CMY K Let your MIPCOM marketing strategy be carried over by the premier league of a trade publication
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