14 (Continued From Page 12) What did not change over the years, however, was the habit of some MIPCOM participants to go for an attention-getting run along the Croisette each morning, bumping, along the way, into people rushing en masse toward the Palais (instead of exercising earlier in the morning when they wouldn’t be noticed). The hype has also remained solidly ingrained into MIPCOM’s mentality, seeing as how the powers that be announced that some 3,314 content buyers were there among the 10,600 participants. There were also 350 stands. The fact, however, remained that the P-1 level of the Palais (aka: the Bunker or basement) was, for a good portion, empty, while the other levels, like R-7 and R-8, were buzzing with activity and practically bursting at the seams. So, while the numbers might have been puffed up, the market remained solid. As indicated in VideoAge’s MIPCOM Daily, there was also an unusually large number of new smaller companies both as exhibitors and participants, particularly in the service areas, including dubbers, data gatherers AI specialists, and technology-related experts. The participation of major U.S. studios was also quite clear, as all attracted large crowds, Disney and NBCUniversal in particular. Italian animation company Rainbow celebrated its 30th anniversary with a dinner at the Carlton Hotel, and most of the major Turkish content companies celebrated their new series with big bashes and with their series’ talents in big supply. Niloo Badie, head of Sales and Distribution for Multicom, said, “It was a successful market, with a lot of great meetings with buyers. I am glad that there was a big emphasis and presence by Youtube. Multicom just launched its eighth Youtube channel prior to MIPCOM.” Paramount Global Distribution premiered Boston Blue and managed to get the stars of the series (Sonequa Martin-Green and Donnie Wahlberg) to parade in front of the MIPCOM sign. At the press conference, Smith also announced that next year’s MIPCOM Cannes will take place October 12-15, 2026. Also announced were cascades of retirements from MIPCOM’s old guard, including Mediaset’s Sonia Danieli, RAI’s Guido Pugnetti, RTE’s Brian Walsh with a farewell party at Ma Nolan’s, and Radial’s Emilia Nuccio. MIPCOM 2025 was their last market with their respective companies. The Kanal D International team at their Sins and Roses party. ATV’s Müge Akar at the company’s Carlton dinner. VIDEOAGE November 2025 Market Report CONNECTING LATAM & US HISPANIC CONTENT WITH THE WORLD 18th-21st November Moon Palace, Cancun, Mexico More information www.mipcancun.com
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