6 ing, sports, and the creator economy. Officially, the number of exhibitors was given as 260, including a good number of first-time exhibiting companies (51), such as the European satellite service Eutelsat (pictured). Among the various conferences, the most significant were “AI and Journalism,” also called “Future of Journalism,” which explored how artificial intelligence is reshaping news production, trust, and ethics. Speakers included NAB president Curtis LeGeyt. Football (called soccer in North America) was also prominently featured with a U.S. Soccer Keynote discussing the media strategy ahead of the 2026 FIFA World Cup. “Sports and Storytelling: Beyond Soccer,” examined how the NFL, TV networks, athletes, and creators are redefining sports media. Finally, “The Creator Economy in Action” featured sessions like “Creators Unplugged” with TikTok Shop activation, which showcased real-time creator commerce. NAB New York took place October 21-23, 2025, at the Javits Convention Center in New York City. This year, the powers that be at the Washington, D.C.-based National Association of Broadcasters took care to make sure that their market wouldn’t overlap with MIPCOM Cannes, which ended on October 16. Similarly, next year’s NAB New York show will take place October 21-22, well after MIPCOM’s October 12-15, 2026 market. The much larger NAB Las Vegas — set for April 18-22, 2026 — will not interfere with NATPE Budapest, which is scheduled for April 27-29, 2026. With 216 exhibiting stands, this year’s NAB New York was smaller than the 2024 edition, which had 270 exhibitors. The seminars’ topics seemed to replicate those featured at MIPCOM Cannes: AI, streamTV on Display, 2026 FIFA World Cup at NAB New York (Continued From Page 4) (Continued from Page 4) 600 TV stations and more than 5,000 radio stations in the U.S. were already broadcasting over the Internet. “With the proliferation of streaming media, advertisers will face a choice similar to the one they faced when TV surpassed radio. Here too, agencies will have to decide whether to recommend moving billions of dollars allocated to advertising to the Internet. At this point, it’s not technical problems that are limiting the growth of webcasting. The real obstacles are related to content.” (By Dom Serafini) The Realized Vision That Was Not Envisioned VIDEOAGE November 2025 World Let the premier international publication for buying and selling TV content assist you with all your distribution pieces.
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