MAIN OFFICES 216 EAST 75TH STREET NEW YORK, NY 10021 TEL: (212) 288-3933 WWW.VIDEOAGEINTERNATIONAL.COM WWW.VIDEOAGE.ORG VIALE ABRUZZI 30 20131 MILAN, ITALY EDITOR-in-CHIEF DOM SERAFINI EDITORIAL TEAM SARA ALESSI (NY) BILL BRIOUX (CANADA) ENZO CHIARULLO (ITALY) LEAH HOCHBAUM ROSNER (NY) SUSAN HORNIK (L.A.) CAROLINE INTERTAGLIA (FRANCE) OMAR MENDEZ (ARGENTINA) LUIS POLANCO (NY) MIKE REYNOLDS (L.A.) MARIA ZUPPELLO (BRAZIL) PUBLISHER MONICA GORGHETTO BUSINESS OFFICE LEN FINKEL LEGAL OFFICE STEVE SCHIFFMAN WEB MANAGER BRUNO MARRACINO DESIGN/LAYOUT CLAUDIO MATTIONI, CARMINE RASPAOLO VIDEO AGE INTERNATIONAL (ISSN 0278-5013 USPS 601-230) IS PUBLISHED SEVEN TIMES A YEAR,. PLUS DAILIES, BY TV TRADE MEDIA, INC. © TV TRADE MEDIA INC. 2025. THE ENTIRE CONTENTS OF VIDEO AGE INTERNATIONAL ARE PROTECTED BY COPYRIGHT IN THE U.S., U.K., AND ALL COUNTRIES SIGNATORY TO THE BERNE CONVENTIO AND THE PAN-AMERICAN CONVENTION. SEND ADDRESS CHANGES TO VIDEO AGE INTERNATIONAL, 216 EAST 75TH STREET, SUITE 1W, NEW YORK, NY 10021, U.S.A. PURSUANT TO THE U.S. COPYRIGHTS ACT OF 1976, THE RIGHTS OF ALL CONTENT DONE ON ASSIGNMENT FOR ALL VIDEOAGE PUBLICATIONS ARE HELD BY THE PUBLISHER OF VIDEOAGE, WHICH COMMISSIONED THEM Finding a way to justify my shortcomings involves chutzpah, dragging philosophy into it, picking the right excuses, and blaming it on journalism. Page 42 Cover Stories News Sean Cohan: How a broadcaster- streamer uses content and technology Content buying: European and LatAm POVs on MIPCOM Cannes International TV Distribution Hall of Fame: Len Grossi on going through TV eras seamlessly 4. World: Inside out with Hollywood casting director Bruno Rosato 6. World: Can the logic of analytics be applied to TV ads? 12. MIP Africa review: Market shows potential. New 2026 October date will fulfill it 14. MIPCOM Cannes: The mother of all TV markets can be charitable or callous 34. Presenting the American Film Market’s new L.A. location 8. Book Review: The art of failure. This history of film flops tells a different Hollywood story 10. A case for safeguarding public service broadcasting in the world 18. U.S. TV Sports: Fan economy changes creating upheaval 22. From journalist to press officer to PR agent 24. Use it or lose it. It’s the law. Reversion of rights 26. European buyer: At MIPCOM to find a gem of a new show 28. LatAm buyer: MIPCOM has different implications than MIP Cancun 30. Hall of Fame: Len Grossi 40. The world’s best airports are not those you’d wish. Plus, calendar of events Features
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